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Robert Rieger photographs for the US athletic country club chain Life Time in New York City

Life Time is a US luxury health, wellness, and fitness brand known for its large sports resorts featuring pools, spas, classes, training facilities, tennis courts, and cafés. It positions itself as a "wellness country club," seeing itself as much more than "just" another gym.

Robert Rieger photographed the current campaign for Life Time in New York City.

Life Time, with over 185 clubs in the United States and Canada, was founded by Bahram Akradi in 1992, with the very first club opening in Brooklyn Park, Minnesota.

Life Time was acquired by the private equity firms TPG Capital and Leonard Green & Partners.

GoSee : lifetime.life

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Tuesday, January 13

GLO Berlin with an atmospheric lifestyle pool shoot by photographer James Marcus Haney for you on gosee.news

Photographer James Marcus Haney was commissioned to create a large-scale pool shoot for the brand GLO in Berlin. The result is a vibrant, summery visual world that conveys lightness, movement, and a modern lifestyle.

Production and casting were handled by Friederike Seifert, who brought the project together both organizationally and conceptually. Styling was by Lorena Maza.

We present the interplay of location, casting, and teamwork to you on gosee.news: images with a powerful atmosphere – fresh, authentic, and very much in tune with the times. A project that once again underscores James...

 

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Creatives To Watch : Jonathan Bossle, Founder & Creative Producer at Tightrope Production (LA & NYC) on Producing Global Fashion and Sports Campaigns

Tightrope Production is a high-performing, independent production company (Los Angeles & New York) dedicated to bringing creative visions to life through stunning stills, motion, and digital experiences. With precision, passion, and unwavering dedication, they provide full-service production, working alongside content creators from all industries, guiding projects from initial inspiration to the final standing ovation.

One of their standout projects is the global campaign for the ADIDAS Z.N.E. collection relaunch, created in collaboration with GrandArmy and adidas. This campaign celebrates communities worldwide that are united and inspired by sport, both on and off the field. Featuring stars like Noah Lyles, Jude Bellingham, Paulo Dybala, Tate McRae, Xochitl Gomez, BabyMonster, and Su Yiming, Tightrope helped bring this powerful brand story to life.

We introduce Jonathan Bossle, the...

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Friday, December 5

LAUREN LEIS photographed the Fall/Winter '25 campaign for the Danish menswear label O.Files and talks about photography and her love for New York in our gosee.news interview

Munich-based photographer Lauren Leis presents her Fall/Winter '25 campaign for the Copenhagen-based label O.Files, founded in 2018, on gosee.news. This young menswear brand has garnered international attention with its sophisticated, handcrafted design language.

For the current campaign, Lauren developed a visual style that showcases the collection in a minimalist setting. The imagery focuses attention on silhouettes, fabrics, and attitude, subtly yet powerfully highlighting O.Files' design philosophy.

Founded in Copenhagen in 2018 by Oscar Jardorf, the label has pursued an approach from...

 

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Thursday, December 4

NEW: KEN BROWN,Transportation & Lifestyle Photographer with Interview and Italdesign Aztec Project on GoSee

Polish American photographer Ken Brown, who has made Vienna his second home, is joining the GoSee community with a portfolio that spans automotive, lifestyle, kids, and food - always with a strong sense for atmosphere and storytelling moments.

Here on GoSee he presents a personal project featuring a 1988 Italdesign Aztec. The Italdesign Aztec is an extremely rare two-seater sports car designed by Italdesign Giugiaro in 1988 for the company’s 20th anniversary. Although it looks like a pure concept car, around 20 units were actually built - making the Aztec one of the rarest...

 

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GRYN FASHION SS 26 - photographed by Ramona Reuter

Fashion photographer Ramona Reuter captured the light and airy Spring/Summer collection of GRYN. The brand stands for modern, uncomplicated looks and is part of the Green Goose collections.

GRYN offers a versatile range of jackets, coats, vests, skirts and blouses. The designs combine contemporary cuts with everyday wearability, appealing to women who appreciate current fashion without compromising on lightness and comfort.

The SS collection appears fresh, modern and easy to mix and match – a relaxed wardrobe for the warmer season, photographed with clarity and restraint by Ramona Reuter.

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Monday, January 12

FALCA produces PUMA Inhale Sneaker campaign for PUMA Sportsstyle in Serbia

The production company FALCA was responsible for the execution of the current PUMA Inhale campaign for PUMA Sportsstyle. The campaign puts the iconic PUMA Inhale sneaker centre stage, combining the brand’s performance-driven sportswear DNA with a contemporary and visually powerful aesthetic. Built around a crew-focused approach, the campaign feels self-styled, close to the community and driven by spontaneous energy – from daylight moments to late-night scenes.

Originally launched in 2000 as a performance running shoe, the PUMA Inhale quickly evolved into an iconic fashion sneaker thanks to...

 

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Monday, January 12

WEGA GREEN GOOSE Winter 26 Collection – photographed by Ramona Reuter

Fashion photographer Ramona Reuter shot the latest winter collection for WEGA Green Goose. The brand stands for stylish jackets that balance everyday wearability with a clear design approach.

The GREEN GOOSE technology is at the heart of the collection. Many styles feature an innovative, ultra-soft microfibre flock filling that maintains its volume and exceptional comfort thanks to a blend of filaments with different structures. In look, feel and performance, this filling is barely distinguishable from real down. WEGA Green Goose collections combine modern design with practical...

 

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Robert Rieger photographs for the US athletic country club chain Life Time in New York City

Life Time is a US luxury health, wellness, and fitness brand known for its large sports resorts featuring pools, spas, classes, training facilities, tennis courts, and cafés. It positions itself as a "wellness country club," seeing itself as much more than "just" another gym.

Robert Rieger photographed the current campaign for Life Time in New York City.

Life Time, with over 185 clubs in the United States and Canada, was founded by Bahram Akradi in 1992, with the very first club opening in Brooklyn Park, Minnesota.

Life Time was acquired by the private equity firms TPG Capital and Leonard Green & Partners.

GoSee : lifetime.life

READ THE ARTICLE

Tuesday, January 13

GLO Berlin with an atmospheric lifestyle pool shoot by photographer James Marcus Haney for you on gosee.news

Photographer James Marcus Haney was commissioned to create a large-scale pool shoot for the brand GLO in Berlin. The result is a vibrant, summery visual world that conveys lightness, movement, and a modern lifestyle.

Production and casting were handled by Friederike Seifert, who brought the project together both organizationally and conceptually. Styling was by Lorena Maza.

We present the interplay of location, casting, and teamwork to you on gosee.news: images with a powerful atmosphere – fresh, authentic, and very much in tune with the times. A project that once again underscores James...

 

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Monday, January 12

Wintertime is NOAM time - Maciek Miloch photographed the campaign for NOAM beer

NOAM is a vegan beer, unfiltered, unpasteurized, and preservative-free. It has 5.2% alcohol and 11.7% original gravity. It was founded by Daniel Noah Sheikh and is brewed in Bavaria according to the highest standards of the Bavarian Purity Law.

"It's wintertime and photographer Maciek Miloch (@miloch_com) made these beautiful new pictures for NOAM Beer. Styling also by Maciek Miloch." STILLSTARS.

"At NOAM, we focus on a refined hop character that makes our beer unique. We use only high-quality aroma hops – an exceptional blend of the classic Hallertau Tradition variety and the rare, delicate...

 

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'Mriganka - A Magical Realm' - TANISHQ Jewellery Campaign produced by ELEMENTS  PRODUCTION SERVICES with Manushi Chhillar for Lowe Lintas

The new TANISHQ Jewellery - Mriganka Campaign was produced by ELEMENTS, who oversaw the full production for the opulent and elegant campaign.

In front of the camera was Indian model and actress Manushi Chhillar, bringing a refined and contemporary presence to the jewellery story. The campaign stands out for its lush visuals, cinematic scale and polished aesthetics, translating the brand’s craftsmanship into a richly styled visual narrative.

ELEMENTS handled the production of the film shoot, coordinating a large international team and complex logistics on location. Despite challenging weather conditions, including heavy rain and downpours, the production delivered a visually striking result that underlines ELEMENTS’ experience in managing high-end campaigns under demanding circumstances. “We had so much fun shooting this for @tanishqjewellery with @manushi_chhillar ☁️✨”

The project...

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Monday, December 22

adidas unveils the new CLIMACOOL LACED - launch campaign starring track stars Noah Lyles and Junelle Bromfield

For the global launch campaign of the CLIMACOOL LACED, adidas teamed up with photographer and director Gabriel Moses. In front of the camera are sprint stars Noah Lyles and Junelle Bromfield, whose combination of speed, power and agility embodies the vision of a futuristic performance shoe. The campaign production was handled by Tightrope Production.

With the adidas CLIMACOOL LACED, the brand elevates its iconic technology to an entirely new level – futuristic, functional and visually radical. The shoe is created through a 24-hour 3D-printing process, formed from a single, seamless,...

 

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Wednesday, December 17

Summer instead of snowflakes – director and photographer Sophie Schwarzenberger directs the dm Christmas campaign for HeimatTBWA

With sunshine, lightness, and human connection, the new Christmas campaign from dm-drogerie markt surprises. Developed by HeimatTBWA and directed by photographer and director Sophie Schwarzenberger, it avoids classic Christmas symbolism, focusing on warm, natural images.

The director tells the story of Christmas through people – not seasons. Her cinematic approach highlights closeness, touch, and everyday intimacy: We visit each other. We come together. We take time for each other. And it is precisely these moments that make Christmas what it is.

'This year, we wanted to create a campaign...

 

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KIA EV4 in a modern campaign, photographed by Matthew Jones c/o EMEIS DEUBEL

Matthew Jones c/o EMEIS DEUBEL was selected to shoot the new KIA EV4 for the brand’s latest campaign 'Movement that inspires', presenting the all-electric model in a contemporary, fashion-forward visual language. The KIA EV4 represents the brand’s newest generation of fully electric vehicles, combining modern e-mobility with everyday usability, strong range performance and clear urban appeal.

The shoot took place in Poland under persistent rain. Despite the challenging weather conditions, Matthew Jones captured eye-catching imagery that highlights the EV4’s dynamism, sculptural design and technological presence. Rain, reflections and constantly changing light created atmospheric settings that underline the vehicle’s character in real-world conditions.

Production was handled by HotelRebel, with styling by Ricarda Venjacob and post-production by RECOM. The casting was handled by Solomon...

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Monday, December 15

Sébastien Staub presents new personal project: modern fashion-automotive storytelling with the BMW i4

“Proud to share this new personal project, shot in Switzerland and blended with CGI for the car - an exploration of black and white.” Sébastien Staub, Photographer.

Sébastien Staub unveils a new personal project that places the BMW i4 within a visual world that is both architectural and atmospheric. The series combines sculptural, modern architecture with a reduced, almost graphic environment – a setting that highlights Staub’s precise photographic style.

Together with the model, a visual dialogue emerges between fashion, form and automotive design. The clean architectural lines, the soft...

 

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Wednesday, December 10

BMW M2CS Campaign by AGNIESZKA DOROSZEWICZ - Urban Drive, Architecture & Night Motion

For the new BMW M2CS campaign, Agnieszka Doroszewicz created a visual world that blends driving dynamics with modern architecture and urban scenery. The production took place in the United Arab Emirates – between Dubai and Abu Dhabi - where futuristic cityscapes and striking infrastructure provide a distinctive backdrop.

At the center of the series is the BMW M2CS in motion: clean angles, precise driving shots and the characteristic performance feel of the M models. Doroszewicz photographed the car on locations including Dubai’s Meydan Bridge with its iconic, wave-like LED structure, as...

 

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ART

The Swimmers: Jorge Perez Ortiz’s Poetic Exploration of Resilience Through Water - Book Launch Paris 02/DEC/25, Book Launch Barcelona 04/DEC/25

The Swimmers is a deeply reflective photographic series by Spanish artist Jorge Perez Ortiz, exploring the profound relationship between the human body, water, and the concept of resilience.

The project was born out of a personal tragedy that left Ortiz hospitalized in Colombia with a fractured vertebra, an injury that not only forced him to confront the fragility of the body but also the possibility of never walking again. It was this life-changing moment that catalyzed his exploration of healing, endurance, and the human spirit through the metaphor of water.

Over the course of three years, The Swimmers evolved into a visual meditation on physical recovery, mental strength, and the meditative act of swimming. Ortiz captures swimmers in various states of immersion—suspended in water or moments of reflection on its edge.

His cinematic style, infused with raw intimacy, draws the viewer...

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Thursday, November 27

ANDREA HEBERGER presents: Jan Daniel Wolters & AI Science Fiction

Jan Daniel Wolters c/o ANDREA HEBERGER is a digital imaging artist who blends traditional photography with cutting-edge AI tools to create visuals for ad campaigns, and his work is often categorized under the "AI Science Fiction" label.

He uses AI programs like Midjourney and Magnific along with traditional skills in retouching and postproduction. His projects involve "smart workflows, creative thinking, and pushing boundaries between photography and artificial intelligence".

"I was originally trained as a professional photographer, bringing nearly ten years of experience in commercial...

 

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Thursday, November 20

BALLSAAL ARTIST MANAGEMENT presents : 'MEGATRON' a photo, 3D and AI project about decay, identity and radical authenticity by Ariel Oscar Greith

"A preview from my upcoming multimedia project MEGATRON, released on October 31, 2025 - the first chapter of a conceptual (photo)album that fuses photography, 3D/AI synthesis, and hand-drawn illustration into a stratified, experimental body of work." Ariel Oscar Greith.

"MEGATRON" is a conceptual photo album and multimedia project by artist Ariel Oscar Greith that explores the resilience and beauty of things that grow without light, interpreting them as a metaphor for psychological and emotional growth after trauma. Released in chapters, the project combines photography, 3D/AI synthesis,...

 

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VOGUE Spain & VOGUE Germany x Chloë Sevigny – Cover shoot produced by Tightrope Production in California

For VOGUE Spain and VOGUE Germany, Chloë Sevigny stepped in front of the camera - style icon, actress and one of the defining figures of the 1990s independent film scene. The elaborate double feature was produced by Tightrope Production, who executed the entire shoot in Culver City, California.

In the accompanying interview, Chloë Sevigny speaks candidly about feeling misunderstood at times throughout her career - and about her determination to follow her own artistic path regardless. Since her breakthrough in the indie classic “Kids”, in which she took on the female lead without prior acting experience, Sevigny has been a constant in both the fashion world and arthouse cinema. Her face became emblematic of New York’s underground and skate-kid culture of the 1990s.

For the cover shoot, photographer Michael Bailey-Gates brought Sevigny together with friends and models, creating a visual...

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Tuesday, December 9

PER APPELGREN photographs social-media phenomenon The Gstaad Guy for an Audemars Piguet special in YUNg Magazine

Per Appelgren photographed social-media star The Gstaad Guy for an exclusive Audemars Piguet special in YUNg Magazine - a shoot that blends humor, luxury and self-presentation in a contemporary visual language.

The Gstaad Guy holds up a mirror to the world of the rich and beautiful - and luxury brands swear by his videos. The cult figure moves effortlessly between satire, style awareness and carefully choreographed self-perception. What began as an exaggerated parody of modern privilege has, over the years, evolved into its own universe: podcasts, a devoted community, product lines and an...

 

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Friday, November 28

'Piano Book 2' - SONJA MUELLER photographs and films the artwork for the album release by world-class pianist Lang Lang

For the new album Piano Book 2 by Lang Lang, Berlin-based photographer and director Sonja Mueller was commissioned by Deutsche Grammophon to create the complete visual concept. Also, and exclusively on gosee.news: the enchanting making-of video.

In Paris, she produced all photographic and film material for the global campaign. For the album artwork, she worked closely with Art Director Dirk Rudolph, who developed the design concept for the cover and print assets. Under her direction, the official press photos as well as several performance videos for selected pieces of the album were...

 

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Xumeen on the Cover of Dapper Dan Magazine Issue 31 - Post-Production by ONE HUNDRED BERLIN

For Dapper Dan Magazine (Issue 31), Tarek Mawad photographed the cover featuring model Xumeen. The creative retouching was carried out by ONE HUNDRED BERLIN.

Xumeen, originally from South Korea, is among the most sought-after male models in the international fashion scene. Discovered in 2017, he is now represented by IMG Models Worldwide, with agencies in New York, Paris, London and Milan. His striking, partly androgynous appearance has made him one of the most distinctive faces on runways and in global editorials.

In Dapper Dan, Xumeen once again demonstrates his exceptional presence - captured with precision by Mawad and further refined through the detailed, understated retouching work of ONE HUNDRED BERLIN.

TEAM
Model @xumeen (represented by @imgmodels)
Photography @tarekmawad (represented by @fecreatives )
Fashion @lisajarvis_stylist
Makeup @ayamuraimakeup @callisteagency
Production...

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Wednesday, December 10

Revolut Card Art – MONDLICHT STUDIOS present an R&D series inspired by Revolut’s experimental materials, created with Houdini, Redshift and Photoshop

For their latest R&D project, MONDLICHT STUDIOS drew inspiration from an unexpected design field: the bank cards of international fintech brand Revolut. Its so-called Card Art has gained attention in recent years - Revolut experiments boldly with materials, textures and visual effects, ranging from metal finishes to holographic surfaces and limited artist editions.

This experimental design approach sparked Mondlicht’s interest. Rather than replicating existing cards, the team developed an independent series of material studies – created with Houdini, Redshift and Photoshop. At the heart of...

 

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Tuesday, December 9

A day in Berlin with Oakley Japan by Zalando - Postproduction by ONE HUNDRED BERLIN

For the social-first campaign “A Day in Berlin with Oakley Japan for Zalando,” ONE HUNDRED BERLIN handled the post-production. The production embraced a creative approach that blends urban style, lifestyle moments and a deliberately cool visual aesthetic - including subtle VHS vibes.

The collaboration between Oakley Japan and Zalando brought an international team to Berlin, where an extensive project was created. At its core were models exploring the city while showcasing Oakley’s eyewear in a fashion-forward, contemporary setting.

TEAM
Photographer @fabiasamuel
Art Director: @wurstina
Stylist:...

 

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JPPS Creative Productions produces Z Magazine editorial with Bess van Noord photographed by Anna Daki

Glam rock meets statement jewellery! For the Swiss Z Magazine, Paris-based JPPS Creative Productions produced a fashion editorial with Anna Daki behind the camera. The team handled the full production of the shoot – from planning and coordination to on-set execution – creating the framework for a contemporary, confident visual language.

At the centre of the story is Bess van Noord. With her modern short-hair look, the Netherlands-born model, who studies in Amsterdam, embodies exactly the balance of strength and sensitivity sought in current fashion photography.

Originally from Odesa and based in Paris, Anna Daki has been working internationally as a fashion and editorial photographer for almost a decade. Her portfolio includes collaborations with leading magazines and brands such as Cartier, Calvin Klein, SPORTMAX, Tiffany & Co. and Van Cleef & Arpels. With a background in art and...

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SUSANNE KAUFMANN Holiday Gift Collection 2025 – illustrated by Joanna Gniady c/o 2AGENTEN

For the Holiday Gift Collection 2025 by SUSANNE KAUFMANN, illustrator Joanna Gniady c/o 2AGENTEN created a playful packaging design that blends alpine nature motifs, graphic shapes and a modern festive aesthetic. The collection features thoughtfully curated skincare gift sets and care products that make for beautiful presents – or for a luxurious self-care ritual at home.

“I had the pleasure to illustrate this year’s limited Winter collection – inspired by Alpine nature, warm rituals and the brand’s beautiful philosophy of quiet luxury. Creating these illustrations was a true joy – from sketchbook to the full holiday packaging line – and seeing the collection come to life feels like magic.” - Joanna Gniady

The visuals were photographed by Dave Andrews, styled by Kate French, with creative direction by Abigail Cooper-Moss, Creative Lead & Art Director.

Joanna Gniady is a Poland-based...

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Thursday, December 11

2AGENTEN welcomes new entry Simon Marchner - the Munich-based illustrator impresses with a minimalist graphic style and iconic gig posters

New at 2AGENTEN is Simon MARCHNER, a Munich-based illustrator and graphic designer who has made an international name for himself with his distinctive, minimalist music posters. His work includes tour posters, album artworks, merchandise designs and limited screen print editions – carefully composed with clear shapes, precise typography and a strong sense of color, space and layout.

His artworks for bands such as The Rolling Stones, Foo Fighters, Blink-182, Arctic Monkeys, Elton John, Smashing Pumpkins, Cat Power, The National and many others have earned him wide recognition within the...

 

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Thursday, December 11

OTTOLENGHI ROVI - Gilles & Cecilie c/o 2AGENTEN create a large-scale charcoal artwork for the London restaurant

For the 7th anniversary of OTTOLENGHI ROVI in London’s Fitzrovia, the popular restaurant received a high-calibre visual update: the artists Gilles & Cecilie c/o 2AGENTEN transformed the space into a large-scale charcoal artwork that covers both the walls and the ceiling.

The abstract charcoal forms – interspersed with strong red accents – give the open dining room a new, organic sense of movement. The drawings flow through the space like a continuous band, creating a gestural, almost performative quality that fits perfectly with Ottolenghi’s signature style: sensual, handcrafted,...

 

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'Costume Drama' - JPPS CREATIVE PRODUCTIONS produce beauty editorial for Harper's Bazaar UK - and wish you happy holidays!

Photographer David Ferrua enchants us with his stunning beauty shoot, setting the mood for a peaceful holiday season. The 'Costume Drama' shoot was produced by JPPS Creative Production, Paris, for Harper's Bazaar UK.

Model Yuliya c/o Elite posed for Parisian photographer David Ferrua. Dior's makeup mastermind Peter Philips was on set for the sensational makeup.

Belgian makeup artist Peter Philips has been Creative and Image Director for Makeup at Christian Dior since 2014, succeeding Pat McGrath.

And last but not least: JPPS Wishing You Happy Holidays!

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