In November 2024, the production company ADD PICTURES was able to support London photographer Laura Allard-Fleischl in photographing the new LUFTHANSA Allegris seats and cabin products. The shoot took place in the security area of ​​the Lufthansa hangar at Munich Airport. The agency responsible was Serviceplan.

"An exciting and logistically challenging shoot in an Airbus A350." Tobias Seifert, CEO of Add Pictures. Since May 2025, a completely new travel experience has been created on Lufthansa long-haul flights under the name "Lufthansa Allegris": Thanks to Allegris, all Lufthansa travel classes, from Economy Class to Premium Economy Class and Business Class to First Class, will receive a new, high-quality product that is unparalleled in the market due to its seating variety.

Thanks to this innovative concept, passengers can tailor their individual travel experience to their personal needs – with the choice of seats, meals, and other travel elements.

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