Caroline Walczok

Senior Integrated Producer, NEVEREST a division of Serviceplan Make

AB · Art Producer
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news featured by JULIA WALDMANN Water Is Our Element - Felix WITTICH c/o JULIA WALDMANN photographs the global BRITA campaign for Serviceplan

Felix WITTICH c/o JULIA WALDMANN photographed the global campaign for BRITA still on behalf of the agency Serviceplan. Art buying was taken care of by Caroline Walczok. The well-known water filter or bubbler is now becoming a lifestyle brand. That is : away from the product and more in the direction of lifestyle.

In a multi-stage pitch for water filter brand Brita during the first half of 2023, Hamburg-based agency Leagas Delaney, and its team led by CEO Dirk Bittermann and co-founder Hermann Waterkamp, was successful and will now become the international lead agency.

Maren Huth, Director Global Brand Strategy & Experience of Brita SE: “Leagas Delaney absolutely convinced us during the selection process. We want to evolve Brita into a genuine lifestyle brand, and Leagas Delaney presented us the best strategic approach and ideas here.”

The cooperation between Brita and Leagas Delaney already started on 1 June. The goal is to transform the Brita brand globally and make it the voice of...

10.08.2023 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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