News // 5 News by Caroline Walczok
After a break of more than a decade, O2 Telefónica is now advertising for Apple products again. In a touching commercial, the telecommunication brand underscores the benefits of iPhone, iPad & Co. For Serviceplan Make, Ruben RIERMEIER c/o JULIA WALDMANN photographed the motifs for the O2 x APPLE campaign (production: Zauberberg). Art buying was in the hands of Betty Zschirnt & Caroline Walczok.
GoSee : juliawaldmann.com
03.10.2023
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Felix WITTICH c/o JULIA WALDMANN photographed the global campaign for BRITA still on behalf of the agency Serviceplan. Art buying was taken care of by Caroline Walczok. The well-known water filter or bubbler is now becoming a lifestyle brand. That is : away from the product and more in the direction of lifestyle.
In a multi-stage pitch for water filter brand Brita during the first half of 2023, Hamburg-based agency Leagas Delaney, and its team led by CEO Dirk Bittermann and co-founder Hermann Waterkamp, was successful and will now become the international lead agency.
Maren Huth, Director Global Brand Strategy & Experience of Brita SE: “Leagas Delaney absolutely convinced us during the selection process. We want to evolve Brita into a genuine lifestyle brand, and Leagas Delaney presented us the best strategic approach and ideas here.”
The cooperation between Brita and Leagas Delaney already started on 1 June. The goal is to transform the Brita brand globally and make it the voice of the post bottle generation, according to the advertising agency.
Brita SE, founded in 1966 by Heinz Hankammer, is a German manufacturer of drinking water filters headquartered in Taunusstein-Neuhof in the Rheingau-Taunus district of Hesse. The shares of the European company are held completely by the Hanvest Holding of the Hankammer family.
GoSee : juliawaldmann.com
10.08.2023
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Besides commissioned work, you also like to express your creativity in a fine art project ? You’ve realized an inspiring personal spread or two, a remarkable portrait, a visionary production in the area of fashion or transportation ? Whether you’ve been around the block a few times or are still a newcomer snug in the nest – as you can tell we’re still in the Easter mood – at the GoSeeAWARDS, it’s all about inspiration. Submit your project and surprise, or even better, convince our GoSeeAWARDS jurors of who you are and your talent !
Immaculate skin, the perfect stroke of eyeliner, or lush beauty motifs will certainly thrill the creatives from DOUGLAS. “We’re looking forward to UPDATE and being part of the GoSeeAWARDS as jurors,” Christina Werzl, International Head of Content, Social Media and Brand Activation, at DOUGLAS.
Do you combine fashion with storytelling and portraits ? Does your work, perhaps, captivate creatives from VOGUE, MADELEINE, OTTO, ZALANDO, AIGNER, C&A, OPUS, SOMEDAY, FALKE, BREUNINGER … ?
“I am so happy to come to Berlin in May for UPDATE and also look forward to viewing the works of photographers as a jury member.” Andrea Vollmer-Hess, Visual Editor VOGUE, at Condé Nast Germany GmbH.
“I am delighted to attend UPDATE, and you can also count on me as a jury member. I am excited to see the submitted work.” Jennifer Parry, Director Creation, Print Production & Brand, at MADELEINE Mode GmbH.
“I look forward to participating as a juror and attending UPDATE.” Tessa Bastings, Lead Art Direction, BREUNINGER.
“After the pandemic, it became very clear that the industry had adapted strongly to the circumstances, which has in turn led to a new landscape of talent. I look forward to all the content in the numerous creative submissions.” Darius Gross, Global Marketing Management – Production, Global Marketing Communication & Creative, at ZALANDO SE.
“It’s a pleasure for me to participate!” Kristina Falke, International PR Director at FALKE.
Do you have a sexy nude or undergarment production, and could your work be just as thrilling for SLOGGI or BRUNO BANANI as well as plenty of other lingerie clients ?
“I look forward to the submissions and discovering new talent.” Clemens Gerlach, GERLACHHARTOG Markenkommunikation OHG.
“I’m glad to be part of the jury and look forward to thrilling submissions.” Nick Stasch, CEO of THE GARAGE.
Of course, the big agencies will also be represented on the jury just like every year, including JVM, KNSK, SERVICEPLAN, ACCENTURE SONG, DDB, MCCANN, … all searching for talent for their classic campaigns and commercials, and who don’t mind getting inspired by remarkable work !
“I’m glad to be back again !” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying
Publicis Conseil | Leo Burnett | Saatchi & Saatchi | Marcel | Publicis Sapient Paris.
“So delighted to be part of the GoSeeAwards again… because discovering and, possibly, promoting new talent has been particularly important to me for many years.” Betty Zschirnt, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
“I’m glad to be part of the GoSeeAWARDS and UPDATE,” Karen Blome, Head of Art Buying JvM / Member of the Executive Board at Jung von Matt CREATORS.
“I’m looking forward to UPDATE and will gladly participate in voting,” Isabell Rusch, Senior Art Buyer, KNSK Campaign.
“I am very happy to attend and take part, both at the event and in the award voting. Caroline Walczok, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
You’ve staged an automobile in thrilling, visionary images ? Then your work will, perhaps, make the hearts of our transportation pros from ANTONI, GRABARZ & PARTNER, PHILIPP UND KEUNTJE leap…
“I’m very happy to be part of it again, both judging and at UPDATE SALON,” Damon Aval, Creative Director at antoni.
“I am very delighted that I can be part of it once again this year. It’s going to be so exciting. As an expert, I’m glad to lend a hand,” Anne Zacharias, Creative Production, at GRABARZ & PARTNER.
“I look forward to the submissions,” Karen Schwarzer, Head of Art Buying, at Philipp und Keuntje GmbH.
When it comes to staging high-end luxury products and brand design, you might even inspire Creative Director Andreas Läufer, ROMAN KLIS DESIGN, or Bianca Winter, Creative Producer & Art Buyer, at Solomon Winter.
Also on our constantly growing list of GoSeeAWARDS jurors in 2023 are such great creatives as our GoSee friends Nicole Hardt, AD Lead, C&A, Kai Koepf, Brand Campaigns & Content, Mercedes-Benz Cars, Simone Gutberlet / Head of Art Buying / CO3, Alice Feja, Head of Art / Accenture Song, Maya Iseli, Creative Producer, Iseli Creative Services, Jessica Hercik, Creative Producer, yesjess.net, Valerie Opitz, Head of Artbuying, DDB Berlin GmbH, Desirée Smyrek (Producer / Art Buying), simplicity networks GmbH, Nicita Overmann (Art Buyer / Creative Producer), simplicity networks GmbH, Nadine Passerini (Art Buyer), Peter Hahn GmbH, Catharina Pfeffer, People & Culture Manager & Head of Production, STAN STUDIOS GmbH & CoKG, Tanja Braune, Art Producer, Bureau Braune, Anne Kotte, Managing Director, WE LOVE artbuying GmbH, Franziska Moeck, Head of Art Buying, HeimatTBWA, Johanna Merensky Head of Art Buying, fischerAppelt Group, Donald Schneider, Creative Director, Laura Früchtenicht, Head of Art Buying, thjnk AG, Claudia Bußjaeger, Absolut Organisation CB GmbH, Katja Sluyter, Freelance Art Producer, Svenja Ratzel, CEO INKCORPORATED GmbH & Co. KG, Jennifer Schulz, Exec Integrated Producer, NEVEREST / Serviceplan Make, Katja Tschan-Matschl, Art Producer, Robert Jung, Exec CD, THEGAME GROUP München / London, Maxim Weinstein, Head of Design, Serviceplan Berlin, Fay Kornmeier, Creative Director, DAVID UND MARTIN, Kamila Kölling, Senior Creative Producer, BEHIND THE SCENES … to be continued.
All you need to participate is a free GoSeeACCOUNT : www.GoSee.News/register
GoSee : GoSeeAWARDS.com & GoSee.News/register
05.04.2023
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