featured by Add Pictures :

Freedom that inspires - ADD PICTURES produces the LUFTHANSA 'Allegris' campaign 2024-25

In November 2024, the production company ADD PICTURES was able to support London photographer Laura Allard-Fleischl in photographing the new LUFTHANSA Allegris seats and cabin products. The shoot took place in the security area of ​​the Lufthansa hangar at Munich Airport. The agency responsible was Serviceplan.

"An exciting and logistically challenging shoot in an Airbus A350." Tobias Seifert, CEO of Add Pictures. Since May 2025, a completely new travel experience has been created on Lufthansa long-haul flights under the name "Lufthansa Allegris": Thanks to Allegris, all Lufthansa travel classes, from Economy Class to Premium Economy Class and Business Class to First Class, will receive a new, high-quality product that is unparalleled in the market due to its seating variety.

Thanks to this innovative concept, passengers can tailor their individual travel experience to their personal needs – with the choice of seats, meals, and other travel elements.

 
20.05.2025 show complete article

featured by Matthew Jones :

MATTHEW JONES : Bold, Fresh, and Oh-So-Unique – The All-New Bite-Sized and Quirky HYUNDAI INSTER asks you: Are you in?

MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.

"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.

The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.

With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment, modern technology, flexible space and range.

"South Korea has become a trendsetter in many areas. K-Pop, K-Food, K-Beauty are popular with the so-called Gen Z and are enjoying rapidly increasing popularity. This development is also reflected in mobility. Hyundai has developed enormously in the areas of technology and design in recent years - with a clear focus on electromobility. The best example is our new Hyundai INSTER..." Christina Herzog, Director of Marketing and PR at Hyundai Motor Germany

The aim of the high-reach and memorable campaign is to generate awareness for the new model in the segment of fully electric small cars, which was previously not occupied by the South Korean brand.

The post-production was supervised by gosee.news PREMIUM Member RECOM GROUP, and the production was supervised by HOTELREBEL.

 
08.03.2025 show complete article

featured by JULIA WALDMANN :

Stefan THURMANN c/o JULIA WALDMANN photographs once again on behalf of the agency Serviceplan for the client PENNY

20.02.2025 show complete article