News // 4 News by Kristina Falke
The agency SUBLIME Postproduction is proud to have contributed to the successful BURLINGTON 'Women's Day' project. To mark the occasion, Burlington designed a special pair of socks with the message "Stay Strong" and the encouraging words: "This day is dedicated to strong, confident women who inspire, encourage, and empower."
"A huge thank you to all the incredible women at Burlington." SUBLIME, Postproduction.
The agency in charge was Trester Bolo, Munich, with Managing Director and Creative Director Frank Hose. The Munich-based agency was also responsible for the Burlington "Stay your Style" campaign, which launched in fall 2024.
The Burlington brand is particularly known in Germany and Europe for its argyle-pattern socks and stockings. Since 2008, the German Falke Group has marketed Burlington in the EMEA region, Australia, and South America.
25.03.2025
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It is with great pleasure that we welcome Kristina FALKE – who is once again supporting our GoSeeAWARDS Jury this year. The communication expert is deeply rooted in fashion and above all with the world-famous brands FALKE and Burlington. In her role as Head of Corporate Communications & Product PR, Kristina Falke is responsible for the external communication of the brands FALKE, FALKE Ergonomic Sport System and Burlington while also supervising the brand’s international collaborations.
At the GoSeeAWARDS, she looks forward to new talent and exciting submissions – whether in the area of fashion, art, or enhanced to perfection with AI. And just like the socks and legwear collections, it’s all about creativity and not merely pushing boundaries, but breaking the mold.
Creativity and thinking differently are essential if you want to find new paths, restore lost values and create new ones. Expressing the culture and heritage of the Burlington brand, preserving traditions, yet reinterpreting and highlighting them in a fresh new way, are at the very heart of the Spring/Summer 2024 Future Classics collection. Classics are rediscovered and tell a new story in strong colors, patterns and textures.
Here on GoSee, she presents us the BURLINGTON Spring / Summer campaign recently launched, which was shot by Brazilian photographer Tavinho Costa under the executive of Nadine Steinhübel (Head of Brand & Product Burlington).
The campaign embraces the ethos STAY BOLD. This time, coming from a product perspective, we show just how loud the bold essentials can be and how much bold attitude you can express with these socks. Burlington.
“Our traditional Argyle pattern, the diamond with a superimposed check, is deeply rooted in British history. As early as the 18th century, it was known as a symbol of affiliation with the Scottish clans. The most powerful of these clans, the Campbells of Argyll, ultimately made this pattern popular on socks. The individuality and boldness of this style are an expression of an exclusive lifestyle, which has proven popular all over the world – even to this day. In this way, the Brit style is given an international interpretation, and playfully engages with tradition,” Kristina tells us.
Whether a traditional Argyle pattern or an on-trend product, seasonal items or holiday socks – every mood, every style and every occasion are brought together with Burlington. Not least on account of the creative pattern and the variety and intensity of the colors, we stand for modern lifestyle products, and thus enable the creation of a fashion statement and an unmistakeable look. The originality and uniqueness of the Burlington brand are emphasized by the typical Burlington clip stud.
21.03.2024
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Finally, the HARIBO Gold Bear and its no less lovable-delectable colleague Mr. Gummi Bear have their very own socks ! Made possible by the fashion cooperation between Haribo and sock specialist Falke. Photographed by Stephan Glathe for the feel-good co-op were BRODYBOOKINGS models Lina and Ben.
“Generations love them and grew up with them. The HARIBO Gold Bears have been a successful product, around for more than 90 years in the deliciously fruity flavors pineapple, apple, strawberry, raspberry, juicy orange and lemon.” HARIBO.
The Falke Group, founded in 1895 by Franz Falke-Rohen, is a German family company from Schmallenberg in the Sauerland that mainly manufactures socks.
“Socks and fruit gummies are usually not mentioned in the same breath. But FALKE and HARIBO have far more in common than one might notice at first glance. Both are German family businesses with more than 100 years of history, known for their strong sense of family and their high quality standards. Their common ground is also showcased in the FALKE x HARIBO collaboration, bringing together two products that are among the all-time favorites of both young and old: the FALKE Family and the Gold Bears from HARIBO.” FALKE.
And for the little Gold Bear fans, or the young at heart, the cooperation has another highlight in store. The sky is the only limit to creativity with the FALKE x HARIBO paint set : The socks with a pre-printed Gold Bear motif can be painted to the heart’s desire – whether multicolored or just in the color of your favorite flavor.
GoSee : falke.com & brodybookings.com
19.06.2023
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