featured by Frithjof Ohm incl. Pretzsch :

Frithjof Ohm incl PRETZSCH create the VOLKSWAGEN ID.3 NEO launch visuals with Grabarz & Partner

For the launch of the new Volkswagen ID.3 Neo in April 2026, Frithjof Ohm and PRETZSCH were responsible for the complete visual execution of the campaign. The imagery was produced in South Africa with Cape Town Productions for Grabarz & Partner.

The new ID.3 Neo further develops Volkswagen's "Pure Positive" design philosophy. Featuring a refined design, enhanced digital comfort and a fully electric drivetrain, the model represents the next evolution of the ID. family, combining sustainable mobility with everyday usability and contemporary design.

In keeping with the campaign concept, all visuals were captured entirely in camera, using available light, real locations, authentic talent and the actual vehicle on set. The result is a series of honest and approachable images that convey both the positive spirit of the project and the character of the car itself.

"The new 'Pure Positive' design philosophy could just as easily have been the headline for this project. Pure, as every shot was captured 'in camera' with available light, real talent, at real locations, featuring the actual car on set. Positive, as a great team of wonderful people made it a blast," says the team.

 
16.06.2026 show complete article

featured by TREY :

Photography duo He & Me stages the PORSCHE CAYENNE TURBO E-HYBRID for Grabarz und Partner – CGI and post production by TREY

The boutique digital post production studio TREY is specialized in providing clients with unforgettable, high-end digital content creation and look development for both stills and motion projects. For the campaign motifs by photographer duo HE & ME presented here, Trey was in charge of CGI and post.

Founded in Hamburg in 2016 by Elisabeth Winter, Michael Fitzthum and Felix Gahl, TREY brings together a talented team of industry professionals. TREY’s services include CGI alongside 3D visualization, grading, retouching, compositing, full CG environments, architectural rendering, VFX, real time, AI … in other words, just about everything to achieve optimum results for clients in post production.


CREDITS
Photos by: He & Me
Client: Porsche
Agency: Grabarz und Partner
CD: Alex Harder
Account Manager: Carolin Günther
CGI & Post Production: TREY (CGI Cars)
 
04.06.2024 show complete article

featured by Philipp Rathmer :

‘At Second Glance’– campaign for the German Depression Relief Foundation, with portraits by PHILIPP RATHMER

‘At Second Glance’ – the campaign for the German Depression Relief Foundation features captivating portraits by PHILIPP RATHMER. The campaign challenges our prejudices, underscoring the fact that depression is difficult or impossible to recognize at first glance. The executive agency was Grabarz & Partner.

The German Depression Relief and Suicide Prevention Foundation was established in 2008 and is an independent nonprofit organization in accordance with the German civil code. The foundation continuously strives to improve care for those suffering from depression because the majority of suicides occur as a consequence of untreated or inadequately treated depression. Typical symptoms of depression include melancholy mood swings, frequent brooding, a feeling of hopelessness and a reduced drive.

Philipp Rathmer, born 1968 in Düsseldorf, is a photographer with a main focus on fashion, lifestyle and advertising. Since 1995, he has been working for agencies, celebrities and magazines from his base in Hamburg.

GoSee : deutsche-depressionshilfe.de & philipprathmer.com


CREDITS
PHILIPP RATHMER ‘At Second Glance’ for the German Depression Relief Foundation
Advertising Agency Grabarz & Partner
Creative Directors Ralf Nolting, Tim Lehnebach, Ralf Heuel (CCO)
Art Directors Alberto Espeja, Lucas Rocha
Art Buyer Indra Habermann
Copywriter Márcio Bittencourt
Photographer Philipp Rathmer
Account Manager Angela Schubert
19.12.2023 show complete article