Design Generalist & Gen-AI Lead. Led design strategy and hands-on creative and design direction for global and regional clients, including Amazon, Vodafone, The Coca-Cola Company, A. Lange & Söhne and Bayer.

Managed multidisciplinary design teams to deliver high-quality outputs across branding, campaigns, digital, and product experiences. Pioneered AI-driven, scalable design workflows and image-based generative AI systems to ensure consistent brand visual tonality and efficient multi-market production.

- Leading strategic design initiatives and brand development for global clients
- Driving AI-powered design innovation as Gen-AI Lead, developing image-based generative workflows
- Developing and implementing holistic visual identities and cohesive brand systems - Creating AI-driven and innovative design solutions across digital, campaigns and product experiences
- Supporting new business and pitch projects with forward-thinking design and AI strategies
- Managing and mentoring multidisciplinary design teams to ensure high-quality creative output
- Ensuring scalable design processes for global rollouts and brand consistency across markets
- Collaborating closely with global stakeholders, marketing teams and client management
- Championing design thinking, innovation and user-centered design approaches