Jan Hippchen is the creative mind behind many iconic design innovations at PUMA. As Global Creative Director of Brand Design, he leads the team responsible for iconic projects such as packaging designs, logos, and collaborations. In our interview, Jan provides a deep insight into his versatile role at PUMA and how he combines creativity with functionality. He talks about his passion for exceptional design projects, such as reviving the Super Puma character, collaborating with major athletes like Neymar Jr., and the challenge of integrating local culture into global design strategies. We also learn how his passion for photography has found not only a private but also a professional place in his work. If you want to learn more about the Dua Lipa collaboration and SUPER PUMA, you can meet Jan in person at UPDATE BERLIN.

As a Creative Director at PUMA, what’s a normal day like? Jan: Actually that’s not so easy to say. Of course, there are meetings in my calendar and there are ongoing... more