News // 15 News by Karen Schwarzer


featured by KLAUS STIEGEMEYER : Jürgen BERDEROW c/o KLAUS STIEGEMEYER for AUDI - and meet Klaus as an exhibitor at UPDATE-24-BERLIN

Jürgen BERDEROW c/o KLAUS STIEGEMEYER photographed for AUDI on commission for the Hamburg-based advertising agency Philipp und Keuntje, which is part of the fischerAppelt Group. The executive Art Buyer for the job was Karen Schwarzer – whom you can meet at UPDATE-24-BERLIN.

Just like the Hamburg-based agency KLAUS STIEGEMEYER. Klaus successfully represents photographers and stylists – and is looking forward to a visit or two from creative contemporaries at his UPDATE booth.

The fischerAppelt Group has just merged its creative forges : “We are now combining our holistic marketing expertise : Philipp und Keuntje (PUK) is merging with fischerAppelt, play under the executive of the two CEOs, Stephan Giest and Mirco Völker, to form the creative brand Philipp und Keuntje (PUK).”

That means, PUK now has 150 employees with profound expertise in the disciplines of advertising, campaigning, social content, activating communities, and film production across five locations – in Hamburg, Stuttgart, Berlin, Ingolstadt, and Frankfurt – within the fischerAppelt Group, which has a total of more than 700 employees. As a result of merging PUK and fischerAppelt, play, the effective, holistic creative services provided by the new PUK are now available in all locations.

Production was in the hands of CLAAS CROPP CREATIVE PRODUCTIONS, Berlin.

CREDITS
Client Audi
Production Claas Cropp Creative Productions
Advertising Agency Philipp und Keuntje
Art Director Sue Boese, Cornelius Hafemeister
Art Buyer Karen Schwarzer
Styling Julia Neubauer
Hair & Makeup Anne Krarup
Photographer Jürgen Berderow c/o KLAUS STIEGEMEYER
Account Kristin Jacobsen

 
28.02.2024 show complete article

 

featured by UPDATE SALON : UPDATE-23-BERLIN is delighted to announce a new visitor record and would like to thank more than 60 exhibitors, and especially the UPDATE AFTER-WORK sponsors, namely Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels

We’ll make it short: The exhibitors, the location, the weather… it was simply perfect. It was particularly nice to see how UPDATE is also becoming more and more popular among art and creative directors as well as direct clients. We’re already looking forward to next year and have gathered a few example quotes for you. And before we forget: Huge thanks to the AFTER-WORK sponsors Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels. We love teamwork!

“I wanted to thank you sincerely for the invitation to the GoSeeAwards, your warm welcome and the quality of the event. It is always a real pleasure to meet the agents and discover new talent.” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying, Publicis Conseil, Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Sapient.

“I would like to thank you very much once more for inviting me to Update. The event was really amazing, and I met so many new agencies. There were a lot of agents there that I have already worked with, and I was able to meet them in person through the event. I am already in contact with many of them regarding their work and our magazine planning. At events like this, I always realize that for me, there is only one job: Photo Editor. Photographers/videographers/agents/creatives are simply very special people.” Andrea Vollmer-Hess | Visual Editor, VOGUE Germany, Condé Nast Germany.

“We have many networking events in our hotel – but that everyone is busy networking intensively everywhere you look all day long, like now at UPDATE – that was quite new for all of us here at the hotel.” Laura Pohl, Event Sales Executive, Telegraphenamt.

“I would like to thank you so much again for the beautiful UPDATE last week! I had a lot of fun and would like to congratulate you on this truly amazing event!” Jennifer Parry, Director Creation, Print Production & Brand, MADELEINE Mode GmbH.

“I really, really liked the whole event. The location was excellent, the exhibitors were very diverse, and I found the entire atmosphere and all the conversations so inspiring.” Garnet Matthiesen, Creative Production | Leitung Art Buying, Grabarz & Partner.

“It was so nice to be there with you again. The location was really beautiful, and the resulting size of the trade fair, too. For me its not so much about discovering new talent but more about connecting and updating. For my Junior, it had everything. She found the mix of national and international exhibitors very good and quite inspiring,” Alice Feja Team Lead Art Production, ACCENTURE SONG.

“Thank you so much for the great trade fair!!! We have received mind-blowing feedback from the visitors. MEGA!!!!!!” Marco Hülsebus ARTISTSPOOL & Yilmaz Aktepe, Editor-in-Chief – Best Fashion / Member of the Editorship – Men’s Health / Fashion Director Men’s Health & Women’s Health.

“A colorful bouquet of inspiration, an amazing location and the best atmosphere among exhibitors and visitors. What I also thought was great, of course, were the two collectives. I found both concepts, the ‘political’ statement of Herspective and the Artistspool, very interesting. Looking forward to 2024.” Birgit Meinhof, Senior Art Buyer, CarlNann GmbH.

“A really good and beautiful location, which really does something for the mood and the atmosphere (almost the best location for Update since 2015, as far as I can say) – good placement and number of exhibitors. With regard to so many photographers attending, well, I’m not too sure… On one hand: It is really great to see everyone, have the opportunity to talk or get to know everyone in person! On the other: You have less time to look at portfolios and talk to agents/production companies etc. yourself. The day is really too short!” Juliane Siedler, Senior Art Buyer, Scholz & Friends.

“For me, the organization and scale of UPDATE were very appealing. I met a lot of people I know there and also made new contacts. The two halls were not too full, and you had time to look at the portfolios of the individual representations and get into a conversation with the attending photographers.” Christian Klein, Creative Lead Brand & Campaigns TERRITORY Integrated & Digital Creative Director.

‘The day was simply perfect! And our art directors were just as thrilled.” Karen Schwarzer, Head of Art Buying, Philipp und Keuntje.
01.06.2023 show complete article