featured by GoSee ADVERTISING : Golden Toast Becomes the 'Queen of Bread' – Philipp und Keuntje’s HOUSE OF TOAST Campaign, Plus ASTRA on GoSee and Art Buyer Karen Schwarzer in person at UPDATE BERLIN

Welcome to the ‘House of Toast’. For over a year, Golden Toast has been charting new territory in brand communication together with Hamburg-based creative agency Philipp und Keuntje (PUK). Now, with the launch of their new Vegan Brioche, the collaboration enters a bold new chapter on social media—one that quite literally rewrites the history of bread. At the heart of the campaign is actress Ruby O. Fee, who steps into the role of a modern-day Marie Antoinette—regal, cheeky, and styled with a Gen-Z twist.

Blending satirical humor with visual opulence, the campaign unfolds across six short video episodes, each showcasing Ruby O. Fee living her best "Queen of Bread" life. Expect everything from guillotine-style sandwich slicing to decadent egg-drop creations—naturally featuring the soft new Vegan Brioche (produced in-house at PUK Studios).The result? Three delightfully royal House of Toast stories, which we’re excited to share here.

Print visuals were overseen by Art Buyer Karen Schwarzer, who—together with Johanna Merensky—has long supported PUK with deep expertise in art production. Also currently on air: the latest ASTRA beer campaign, shot by Sven Jacobsen for PUK, with Karen once again handling production. You can meet both Karen and Johanna in person at UPDATE BERLIN.


 
08.05.2025 show complete article

featured by robert westrich : With only 3 right numbers ...' - ROBERT WESTRICH photographs testimonial Ernst Glück for LOTTO

We take your luck seriously - ROBERT WESTRICH was commissioned by the Hamburg advertising agency PUK to photograph the campaign motif for the LOTTO Nikolaus special draw 2024.

The current LOTTO testimonial Ernst Glück stood in front of his camera and the campaign was photographed in the Hyperbowl Studio. The fictional character Ernst Glück is a passionate numbers man and a true original, played by the Munich actor Rene Oltmanns.

In addition to the campaign motif, various social media motifs were also created. PUK Studios was responsible for the post-production of the motifs.

 
13.01.2025 show complete article

featured by Jonathan Schule : Digital Extras - JONATHAN SCHULE photographs the campaign for MERCEDES-BENZ for the add-ons that are so indispensable today

At MERCEDES-BENZ you will find 'digital extras' for remote, navigation, charging, GUARD 360° and entertainment. They are either included in your package when you buy your new car - or you can easily purchase them later via the me Store.

To promote the smart service, JONATHAN SCHULE photographed the campaign shown here on behalf of the agency Philipp und Keuntje.

An important theme of the campaign isthat this is not just a gimmick but actively supports you, for example, in maintaining your vehicle. Classic refueling, electric charging stations, maintenance, .... all of this is increasingly digitally networked and elegantly controlled via your cell phone.

The production was organized and implemented in close cooperation with SEVERIN WENDELER.
 
13.11.2024 show complete article