featured by UPDATE SALON : Creatives to watch : Creative Director and Brand Consultant NINA ZYWIETZ presents us the LALA BERLIN S/S 2022 campaign ‘Imagine Dreaming’ – and is supporting the jury of the GoSeeAWARDS 2022

We are delighted that Creative Director and Brand Consultant NINA ZYWIETZ is supporting the GoSeeAWARDS ‘22 as a member of the jury, and we present you the latest LALA BERLIN SPRING/SUMMER 2022 campaign ‘IMAGINE DREAMING’, for which Heike Makatsch, Jasna Fritzi Bauer and Vicky Krieps stood in front of the camera. In charge of art direction was fashion expert Nina. Styling was taken care of by Soo-Hi SONG c/o SHOTVIEW. Lala Berlin designer Leyla Piedayesh enjoys international success with her high fashion label.

NINA ZYWIETZ studied in the Rhineland and Los Angeles. Working for various agencies then brought her to London, where she worked several years for a communication agency. From there, her path led via publishing house Burda to the fashion label CLOSED. As Head of Global Marketing, she was responsible for visual branding. Afterwards, she worked at MYTHERESA, was Managing Director of the agency BOLD and then Creative Director at ESPRIT for BOLD in Berlin.

Together with Silke Wichert, she published the book ‘The Germans. A Nation’s Style and Icons’ (teNeues). In the book, they take us on a photographic journey through the recent history of German style. And come to the conclusion: The Germans are often much better than their reputation. After all, their precise pursuit of naturalness has in deed shaped a very individual aesthetic.

Today, Nina works as a freelance Creative Director for numerous companies and agencies but also lectures at AMD Berlin and Moda Akademisi Istanbul.
18.04.2022 show complete article

featured by SHOTVIEW ARTISTS MANAGEMENT : ‘Imagine Dreaming’ – the LALA BERLIN S/S ‘22 collection with Heike Makatsch represents free love and carefree spirit – styling by Soo-Hi SONG c/o SHOTVIEW ARTISTS MANAGEMENT

Soo-Hi SONG c/o SHOTVIEW took care of styling for the LALA BERLIN S/S ‘22 collection ‘Imagine Dreaming’ with Heike Makatsch, Jana Fritzi Bauer, Teneshia Abt and Vicky Krieps in front of the camera of Director & DOP Michal Rzepecki. Art Direction was in the hands of Nina Zywietz.

“The new collection is light and carefree; it’s dressed-up and comfortable at the same time – both romantic and strong. The pieces of this collection are dynamic, moving between masculine and feminine aspects because “It’s time for a new physicality,” says Leyla Piedayesh, Founder & Creative Director. Inspired by music icons like Patti Smith and Bob Dylan, ‘Imagine Dreaming’ embodies the forward-looking feeling of the 60s and 70s, and perfectly captures the essence of this moment we’re living in. Finally, we dare to dream again.”

Soo-Hi Song has been specializing in editorial work, fashion consulting, artistic styling and window dressing since 2007. She has caught the attention of top-tier clients, artists and international publications. Through the use of juxtaposition, she employs styling to explore the world of adolescence, navigating through its naivety on the edge of adulthood. Her artistic approach tells a unique story as she effortlessly combines femininity with urbanism, maintaining a sensitivity to the cutting edge. She is currently based in Berlin and Paris.
31.03.2022 show complete article