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News // 3 News by Lars Heberer

Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, presents us motion & stills with the very first laps of HANKOOK TIRES in Formula E – and is looking forward to UPDATE-24-BERLIN as a GoSeeAWARDS Juror

Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, is an expert when it comes to automotive productions. He is once again supporting our GoSeeAWARDS jury and looks forward to exciting project submissions – from AI to traditional photography. Plus, you can meet him in person at UPDATE-24-BERLIN. Here on GoSee, he shows us the first laps of HANKOOK TIRES as it enters the world of Formula E racing – from first test to first race.

“HANKOOK TIRES is the official sponsor and exclusive tire supplier for the FIA Formula E World Championship. Which, of course, presented us the perfect opportunity to film and photograph one and a half years of high-performance tire development in the making. Also important to us was a glimpse behind the scenes, filming even when things weren’t going as planned in order to realistically depict all aspects of tire development.” Lars Heberer tells us.

The film was shot in Seville, Calafat, and Valencia in Spain as well as in Mexico City. The project was accompanied by photographer and GoSee Member THOMAS SCHORN, who contributed around 80 post-produced motifs. Responsible for filming was Vidture, with Michael & Mathias Jener and Pascal Kulke (three 90-sec. focus shots and various cutdowns). Creative direction on the client side was in the hands of Lars Heberer.

Hankook Tire & Technology Co., Ltd. is a South Korean manufacturer of tires for passenger cars, trucks and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.
 
29.02.2024 show complete article

 

featured by Thomas Schorn : THOMAS SCHORN photographs a campaign for the HANKOOK TIRE X Lamborghini Squadra Corse cooperation

HANKOOK TIRE and Italian motorsport specialist Lamborghini Squadra Corse have now joined forces. As of the 2023 season, the premium tire manufacturer is the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo brand championship. THOMAS SCHORN produced the latest campaign for the cooperation with a reportage look. The shoot took place under real racing conditions. Both client and Creative Director was Lars Heberer from Hankook.

“The Ventus Race is specifically tailored to the Lamborghini Huracán Super Trofeo Evo2 race car, and with its medium compound, provides a high level of grip and maximum consistency in all conditions and on all racetracks.” HANKOOK TIRE.

Hankook Tire Co. is a South Korean manufacturer of tires for passenger cars and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.

8 factories, 5 research and development centers, 160 export hubs, 20,000 employees … Hankook Tire has established its production, R&D, sales, marketing, and communication networks around the world in order to provide unique products and services tailored to the characteristics of each region.

Thomas Schorn was born 1985 near Cologne and studied photography at Köln International School of Design (KISD). For years, Thomas has pursued his passion for cars and has created incomparable and unique worlds for the leading brands in the industry.

GoSee : thomasschorn.de
26.09.2023 show complete article

 

featured by Thomas Schorn : THOMAS SCHORN photographed the global campaign for the HANKOOK iON tire family at Lake Como with emotional driving pleasure front and center
 

Thomas SCHORN photographed the global launch campaign of the HANKOOK iON tires. Together with Hankook Creative Lead Lars Heberer, several assets including a film have been produced at sunny Lake Como. Unlike the usual focus on cold technology, this time, emotional driving pleasure is front and center.

Specially developed for electric vehicles, this tire family is marked not only by high performance but also by a considerably stronger sidewall, which compensates the higher weight of modern EVs, as well as notably lower rolling-noise characteristics and higher resilience.

As one of the world’s leading original equipment manufacturers of electric vehicles from premium car brands, the Hankook development engineers have already documented their expertise in this demanding segment many times over. Original equipment tires from Hankook optimized for electro-mobility are already being used by Audi, BMW, Porsche, VW and other leading brands.
04.07.2022 show complete article