News // 2 News by Hankook Tire & Technology
HANKOOK TIRE and Italian motorsport specialist Lamborghini Squadra Corse have now joined forces. As of the 2023 season, the premium tire manufacturer is the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo brand championship. THOMAS SCHORN produced the latest campaign for the cooperation with a reportage look. The shoot took place under real racing conditions. Both client and Creative Director was Lars Heberer from Hankook.
“The Ventus Race is specifically tailored to the Lamborghini Huracán Super Trofeo Evo2 race car, and with its medium compound, provides a high level of grip and maximum consistency in all conditions and on all racetracks.” HANKOOK TIRE.
Hankook Tire Co. is a South Korean manufacturer of tires for passenger cars and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.
8 factories, 5 research and development centers, 160 export hubs, 20,000 employees … Hankook Tire has established its production, R&D, sales, marketing, and communication networks around the world in order to provide unique products and services tailored to the characteristics of each region.
Thomas Schorn was born 1985 near Cologne and studied photography at Köln International School of Design (KISD). For years, Thomas has pursued his passion for cars and has created incomparable and unique worlds for the leading brands in the industry.
GoSee : thomasschorn.de
26.09.2023 show complete article
Thomas SCHORN photographed the global launch campaign of the HANKOOK iON tires. Together with Hankook Creative Lead Lars Heberer, several assets including a film have been produced at sunny Lake Como. Unlike the usual focus on cold technology, this time, emotional driving pleasure is front and center.
Specially developed for electric vehicles, this tire family is marked not only by high performance but also by a considerably stronger sidewall, which compensates the higher weight of modern EVs, as well as notably lower rolling-noise characteristics and higher resilience.
As one of the world’s leading original equipment manufacturers of electric vehicles from premium car brands, the Hankook development engineers have already documented their expertise in this demanding segment many times over. Original equipment tires from Hankook optimized for electro-mobility are already being used by Audi, BMW, Porsche, VW and other leading brands.
04.07.2022 show complete article