News // 4 News by Lars Heberer
Thomas SCHORN photographed the global launch campaign of the HANKOOK iON tires. Together with Hankook Creative Lead Lars Heberer, several assets including a film have been produced at sunny Lake Como. Unlike the usual focus on cold technology, this time, emotional driving pleasure is front and center.
Specially developed for electric vehicles, this tire family is marked not only by high performance but also by a considerably stronger sidewall, which compensates the higher weight of modern EVs, as well as notably lower rolling-noise characteristics and higher resilience.
As one of the world’s leading original equipment manufacturers of electric vehicles from premium car brands, the Hankook development engineers have already documented their expertise in this demanding segment many times over. Original equipment tires from Hankook optimized for electro-mobility are already being used by Audi, BMW, Porsche, VW and other leading brands.
04.07.2022 show complete article
For the launch of the new HANKOOK flagship winter tires, Thomas SCHORN c/o BANRAP drove an Audi across the Dolomite Mountains kicking up dust along the way. The result are motifs for the global campaign of the Korean tire manufacturer.
Lars Heberer, Visual Marketing Lead at Hankook Europe, tells us: “Thomas manages the balancing act between creating a great atmosphere on set while still getting highly professional work done. I think the results speak for themselves, and I already look forward to the next project.”
01.09.2020 show complete article