In the new campaign for the leading Swiss airline SWISS, the agency thjnk focuses on excellent service and a seamless customer experience. The new slogan "Swiss all the way" encapsulates the entire guest journey. From booking in the app to moments of tranquility and culinary enjoyment on board, all the way to the extra mile taken by the cabin crew. The campaign’s promises are brought to life emotionally through a warm, cinematic visual language. For the print visuals, Australian photographer Saskia Wilson, known for her highly emotional imagery, was chosen, with production handled by IMAGE NATION in Spain.

The focus is on the small details and human moments that make the travel experience unique and personal, while taking a modern approach that avoids familiar clichés. The images reflect the emotional journey of travel, harmonizing with the cinematic quality of the entire campaign.

Responsible at Thjnk Zürich: Alexander Jaggy, Pablo Schencke (Creative Director), Tobias Röben, Artur Deyneuve, Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Daniela Bär (Copywriting), Susanna Fill, Fabian Esslinger, Isabelle Hauser (Art Direction), Lea Scherz, Julien Le Goff, Josephine Jeanguenin, Laura Starace (Graphic Design), Andrea Bison (Managing Director, Consulting), Claudia Ziltener, Romaine Brunner, Anoushé Dastmaltschi, Marisa Studer, Lukas Steiner (Consulting), Gordon Nemitz (Managing Director, Strategy), Carole Räber, Fabienne Peyer (Strategy), Thomas Nabbefeld, Laura Früchtenicht, Marcus Wetschewald, Katja Sluyter (Producing, Art Buying), Caroline Milecki, Irem Nisa Dogan, Judith Sievers, Julia Raatz, Philipp-Morten Gohla, Thomas Giang, Tim Kuphaldt (Social Media).
 
25.02.2025 show complete article

We are thrilled to present the latest release from FRITHJOF OHM INCL. PRETZSCH here on GoSee.News: the international campaign artwork for – and we gladly quote – “the most intense Audi of all time.” To be specific, we’re referring to the new, all-electric, luxurious, and incredibly powerful Audi e-tron GT, RS e-tron GT, and RS e-tron GT Performance.

The campaign for the client AUDI was photographed in South Africa. The creative lead agency was thjnk with Creative Director Roman-Geoffrey Lukowski, and production was managed on location by CAPE TOWN PRODUCTIONS.

The campaign visuals were finalized using CGI in Hamburg.
28.10.2024 show complete article

Front and center this spring season for retailer DM, both in dm shops and on dm.de, are beauty and care products – embracing the claim ‘Time to Blossom’. Britta LEUERMANN c/o MONDAY IN MAY shot portraits for the DM beauty campaign (agency: thjnk x loved).

Client: dm-drogerie markt Deutschland
Agency: thjnk x loved
CD: Pia Kronsbein
AD: René Uerdingen
Art Buyer: Laura Fruechtenicht
Photographer: Britta Leuermann
Executive Producer: Greta Horsch

 
07.05.2024 show complete article