Snacking, sharing, feeling good. - McDonald's is expanding its successful McSmart menus with a snacking platform. The campaign for these small snacks was photographed by Frederike Wetzels. Hamburg-based RETOUCHED STUDIOS was commissioned with post-production.

"With the expansion of our McSmart menu to include McSmart Snacks, we are continuing our focus on attractive value. The McSmart menu was successfully launched in select restaurants in Germany two years ago and was supplemented with additional menu options in September 2024.

With the McSmart Snacks platform, we are now offering a selection of popular individual products at a particularly low price in the long term, thus responding to our guests' needs for flexible and affordable products." Tomasz Debowski, Chief Marketing Officer of McDonald's Germany.

The campaign builds on the already established McSmart platform. It will be broadcast on TV, radio, online advertising, OOH, and social media. Scholz & Friends, the lead marketing... more