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Deichmann SE / Marcel Nawrath

Head of Marketing / Head of Creation

CD · Marketing
Berlin, Essen
 
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news UNIQUE & UNITED II: the brand sneaker campaign by DEICHMANN for more community and love by Director Valentin Petit, Photographer Nadia von Scotti and Exec. CD Marcel Nawrath on GoSee

In the sequel to UNIQUE & UNITED for S/S 2021, DEICHMANN has staged its brand sneakers (Adidas, Nike, Puma, Fila, Asics, and Reebok) in an emotional campaign, banking on a big slogan: ‘Together is better’. The Europe-wide campaign emphasizes what an important role the community plays. The 156-second campaign film was realized by Director Valentin Petit. The clear message: The world needs love more than ever. “It’s about failure, about soul-searching, and compassion. But also about being there for one another in difficult times, and the incredible strength we gain from it,” says Marcel Nawrath, Head of Marketing at DEICHMANN. The photographer was Nadia von SCOTTI c/o KLEIN PHOTOGRAPHEN, and it was produced by NORTH SOUTH PRODUCTIONS.

“We would like to inspire courage with this campaign and give people a good feeling. We have all had our fair share of failure, and moments at rock bottom. When we are encouraged with a little positive feedback, we feel like everything is possible again....

15.03.2021 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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