For the global launch of the new Mercedes-Benz VLE, Preuss und Preuss developed an eye-catching campaign featuring Roger Federer. recom film was responsible for the full CGI production of all vehicles as well as the complete post production – significantly shaping the campaign’s visual quality.

Two icons, one stage: Roger Federer meets the new VLE – a grand limousine redefining space, comfort and technology.

At the heart of the campaign is the interplay between generosity and elegance: seating for up to eight people combined with the driving experience of a limousine. A quality Federer appreciates as a father of four, paired with the calm, effortless presence he is known for both on and off the court. Inside the VLE, everything feels so natural that he even rediscovers his singing and whistling skills.

Technically, the VLE also plays in the top league: over 700 km range, ultra-fast charging, latest MBUX entertainment front and rear, and maximum flexibility in the interior. The... more