News // 5 News by Maximilian Stengl

featured by GoSee ADVERTISING : PREUSS UND PREUSS present the global campaign ‘For Achievers’ for the MERCEDES-BENZ eSprinter and are supporting our GoSeeAWARDS Jury

PREUSS UND PREUSS present the new global campaign ‘For Achievers’ for the new fully electric eSprinter of Mercedes-Benz, which was photographed by MARKUS WENDLER. Plus, we are very pleased to announce that Maximilian Stengl, Creative Director Art at PREUSS UND PREUSS, is supporting our GoSeeAWARDS Jury this year.

The new eSprinter marks a significant milestone in Mercedes-Benz’s electrification strategy for commercial mobility. Equipped with impressive features and a range of up to 400 km, that more than meets everyday driving needs, it is built for success.

The only logical choice for the claim of the new global campaign: ‘For Achievers’. Photographed by Markus Wendler for Preuss und Preuss, the campaign showcases modern achievers at work with their eSprinter and underscores the topic of electric mobility with subtle blue color accents in the environment.

The global campaign not only showcases the newest version of the eSprinter in Europe – it is also the launch campaign for the first-ever eSprinter in North America and was produced half in Atlanta and half in Madrid.

Produced alongside numerous motifs were also multiple films featuring the various models as well as an extensive digital and social media campaign. We present you the motifs here on GoSee.

CEO: Nina Preuss
Creative Director Text: Michael Preuss
Creative Director Art: Maximilian Stengl
Art Director: Tim Buchmüller
Copywriter: Steffen Rollbühler
Client Service Director: Julian Bürkle
Account Director: Alexandra Graziano
Account Director: Christoph Stump
Agency Producer: Sunna Pilz
Photographer: Markus Wendler
Production: Tim Michel
Post Production: PX2 Hamburg
26.03.2024 show complete article


featured by BEN & MARTIN : BEN & MARTIN photograph the MERCEDES-BENZ T Class campaign for Preuss und Preuss with a good vibe mix in Cape Town

Straight to the top – The T Class is the gateway to the world of Mercedes-Benz, above all for families and people who not only like their day nice and full – but also a full car. Mercedes-Benz has big plans for its new premium small van : The T Class is designed to climb straight to the top of the segment and give the established competition a good look at its tailgate from now on.

Booked by PREUSS & PREUSS to realize the various launch campaigns was the internationally renowned photographer team BEN AND MARTIN, a.k.a BAM, specialized in Transportation x Emotion.

Together with the creatives from PREUSS UND PREUSS, they took the shoot to Cape Town, the result of which is a fresh good vibe mix staging the premium & lifestyle character of the new Mercedes-Benz T Class in emotional and authentic imagery. Production was in the hands of Kai Tietz, who was supported by Cape Town Productions. The look & feel were created in cooperation with Digitales Leben.

GoSee :
27.09.2023 show complete article


featured by Markus Wendler : MARKUS WENDLER : an action-packed winter shoot for the global MERCEDES-BENZ VANS Sprinter campaign ‘Excellence Always Pays Off’ for PREUSS UND PREUSS

The Mercedes-Benz Sprinter is an icon. Launched on the market more than 25 years ago, it has become eponymous for an entire segment and is meanwhile also available as an all-wheel-drive Sprinter 4x4 for more demanding tasks. The global campaign, photographed by MARKUS WENDLER for Preuss und Preuss, is designed to not only highlight the numerous features of the Sprinter 4x4, but also serve as the catalyst to kick-off communication for the entire Sprinter range.

Preuss und Preuss : “Embracing the claim ‘Excellence Always Pays Off,’ we show that the decision in favor of the Sprinter 4×4 truly does precisely that in the long-term. At the heart of it all is a thrilling TV spot in which the Sprinter 4×4 defies a raging blizzard in the mountains. The spectacular setting is also the stage for print, OOH and entertaining social media assets that impressively showcase its every feature.”

Also part of the team, among others, were CDs Michael Preuss and Maximilian Stengl as well as Art Director Tim Buchmüller.

GoSee &
14.02.2023 show complete article