News // 4 News by Preuss und Preuss
The Mercedes-Benz Sprinter is an icon. Launched on the market more than 25 years ago, it has become eponymous for an entire segment and is meanwhile also available as an all-wheel-drive Sprinter 4x4 for more demanding tasks. The global campaign, photographed by MARKUS WENDLER for Preuss und Preuss, is designed to not only highlight the numerous features of the Sprinter 4x4, but also serve as the catalyst to kick-off communication for the entire Sprinter range.
Preuss und Preuss : “Embracing the claim ‘Excellence Always Pays Off,’ we show that the decision in favor of the Sprinter 4×4 truly does precisely that in the long-term. At the heart of it all is a thrilling TV spot in which the Sprinter 4×4 defies a raging blizzard in the mountains. The spectacular setting is also the stage for print, OOH and entertaining social media assets that impressively showcase its every feature.”
Also part of the team, among others, were CDs Michael Preuss and Maximilian Stengl as well as Art Director Tim Buchmüller.
GoSee markuswendler.com & preussundpreuss.com
14.02.2023
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The motifs presented here for SETRA are the result of high-end teamwork. Concerted action to create the full-CGI image spread came in particular from the agency Preuss und Preuss, Mondlicht Studios, Stefan Eisele Post Production, and photographer Igor Panitz.
“Thanks to the successful collaboration and the honed skill set, these images became a graceful addition to the brand communication for the outstanding Setra TopClass, ComfortClass and MultiClass.” Stefan Eisele.
The bus brand SETRA of Daimler Truck AG is distributed in Europe in the Daimler Buses division through the company subsidiary EvoBus. The initial owner of the brand was Kässbohrer Fahrzeugwerke GmbH which built buses under the brand name Kässbohrer Setra until the company experienced financial difficulties and was forced to sell the bus and coach division to the then Daimler-Benz AG in 1995. The name Setra is derived from the German word for self-supporting. The entire spectrum of omnibuses of the Setra brand is manufactured in Neu-Ulm, Germany.
“A Setra is a very special vehicle. This is because every Setra is the result of particularly high expectations in terms of design, comfort, safety and innovation. To this day, every Setra embodies the vision and passion of the pioneer Otto Kässbohrer to build the most modern buses of the day. One thing always remains of utmost importance to us: the ultimate experience for drivers and passengers.” SETRA.
Stefan Eisele Postproduction is a digital studio offering high-end digital content creation and look development for stills and motion. Stefan Eisele Postproduction was founded in 2007 by Stefan Eisele. The studio is located in Neuhausen a.d.F. Germany. Worldwide service is available on location. The studio is fully TISAX certified.
GoSee : setra-bus.com & stefaneisele.de
CREDITS
Agency: PREUSS UND PREUSS (@preuss_und_preuss)
Client: Setra
CGI: Mondlicht Studios (@mondlichtstudios)
Photographer: Igor Panitz (@igorpanitz)
Post Production: Stefan Eisele Postproduction (@stefan_eisele_postproduction)
30.01.2023
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PREUSS UND PREUSS (Stuttgart / Berlin) presents its new campaign for MERCEDES BENZ VANS on GoSee. The highlight is a 60-second main film produced completely in CGI, featuring thrilling perspectives and tracking shots as well as an aura of floating soap bubbles and its own, specially composed song ‘Space’.
“Launched globally, the campaign takes a broad communication approach covering all MERCEDES BENZ VANS of the private range. Each of the vehicles not only offers the comfort typical of the brand paired with innovative technologies but also more space – for families, hobbies, travel or to personally unfold. The shared core promise: These multi-purpose vehicles and camper vans give you the luxury of putting more individuality into your daily life and leisure time, and by doing so, set yourself apart. Expressed in a nutshell with the confident words of the claim: ‘Space maximized’.
To depict the broad range, from urban use to outdoor explorations, a visual spectrum was created together with Storz & Escherich made up of four unique worlds and graphic auras. Each aura represents a giant and nonetheless aesthetic space for personal freedom, visually in stark contrast to the communication media of the competition. Resulting from a clear focus on the vehicles and breathtaking visuals is an unmistakable look.” says CEO Michael Preuss.
Agency: Responsible for the idea, concept and realization of the campaign is PREUSS UND PREUSS GmbH, MD Consulting: Nina Preuss, MD/CD Creation: Michael Preuss, CD Art: Maximilian Stengl, CD Text: Oliver Flohrs, Art Director: Tim Buchmüller, Text: Steffen Rollbühler, Client Service Director: Julian Bürkle, Consulting: Alexandra Graziano & Christoph Stump, Agency Producer: Sunna Pilz.
Production: Storz & Escherich, Creative Director: Roy Escherich, Creative Consulting & Photography: Amos Fricke, Executive Producer & CGI Supervision: Matthias Storz, Producer: Daniel Lange, Art Director & CGI Lead: Daniel Holzwarth, Technical Director: Mathias Wolff, Post Production Stills: RGBERLIN, Music: Not a Machine.
Mercedes-Benz Vans: Anja Gutmann, Oleg Stern, Julia Laufer.
PREUSS UND PREUSS is a global lead agency for Mercedes-Benz Vans and Daimler Buses, and has also created the image campaign for ALDI SÜD, conceived the most successful customer program for families, brought NGOs and associations into the German daily news format Tagesschau, helped start-ups to grow, and brought quite a few art and cultural institutions long waiting lines at their doors.
And we are delighted to welcome the creatives from PREUSS UND PREUSS at UPDATE Salon on 25 May in Berlin.
07.04.2022
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