Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company Falca.

In close cooperation with creatives André Huber (CD), Sven Klasen, and Tilo Richter, all from Scholz & Friends, BAM developed a visual world that exudes warmth, elegance, and a high-quality, cinematic flair, while remaining true to Mazda's emotional design philosophy.

The new Mazda CX-6e marks a new, innovative chapter for the Japanese brand. Inspired by Mazda's "Kodo – Soul of Motion" design language, the all-electric crossover combines sculpted surfaces with an elegant coupé silhouette, the proportions of rear-wheel drive, and a deliberately emotional approach to electric vehicle design.

With a WLTP range of up to 484 km, fast-charging capability, and a minimalist interior dominated by a 26-inch panoramic display, the CX-6e unites advanced technology with an intuitive and human driving experience.

Mazda describes the design approach as "Future + Soul x Modern," blending progressive electric mobility with the brand's signature sense of emotion and dynamism.

The campaign includes outdoor advertising, social media content, and cinematic video content, last one created by Tristan Siefert and Felix Ladewig. This publication here on gosee.news offers you a first glimpse of the much larger, imminent rollout.

The production was handled by art buyer Kerstin Mende and creative producer Julia Brand, with styling by Natalie Schneider.

The second part of the campaign will also be available soon on gosee.news – stay tuned !

 
19.05.2026 show complete article

The Cologne-based photography and directing duo BAM, which specializes in lifestyle automotive shoots, was on duty for their client MAZDA and the launch campaign for the 6e. Natalie SCHNEIDER c/o LIGAWEST was responsible for the styling.

"A great effort with an incredible team, and still so many striking key visuals and personal selects hidden behind the red fan. Take a glimpse and enjoy. Domo arigato once more to the dream team at Scholz & Friends and Mazda Motor Europe for trusting us to bring their vision to life. And of course, a big shoutout to the whole production crew around Peak Productions for grinding it out with us!" Ben and Martin aka BAM Photographers.

The launch campaign for the all-electric Mazda 6e was photographed on behalf of the agency Scholz & Friends. André Huber and Tilo Richter were creatively responsible. Art buying by Kerstin Mende and Julia Brand.

GoSee : gosee.news/news//bam-Mazda6E

 
27.10.2025 show complete article

Omiš - A heartfelt Hommage to this coastal gem by BAM photographers featuring Model María Martí. Styling by Natalie Schneider.

 
24.02.2025 show complete article