Creative Director Sarah Schwarz on Brand Leadership, Design Systems and Weleda's Digital Transformation
Sarah Schwarz is one of those creative leaders who not only design brands but rethink them strategically. Following positions at MEIRÉ, THJNK, PEEK & CLOPPENBURG Düsseldorf and, most recently, as Global Creative Director Digital at WELEDA, she now advises companies through her own studio on brand development, digital design systems and transformation processes. In this GoSee interview, she talks about the Weleda rebrand, consistent brand management, design systems, and why creativity today is ultimately about creating clarity.
To begin, Sarah Schwarz shares a brief introduction to her background and her work as a Creative Director.
With more than 14 years of experience in design and brand development, I work at the intersection of design, technology and communication. As a Creative Director, I develop brand strategies, visual identities, typography and layout systems, as well as campaigns, digital products and experiences that come together as holistic design systems. I lead... more
CREDITS
( ADD MY CREDIT )
Creative Director Sarah Schwarz
SOURCE : GoSee ADVERTISING
