News // 4 News by Simone Gutberlet
STEFFEN JAHN reenacted the first drive of a Porsche in America with the PORSCHE 356 – the first production model built by Porsche back in 1948. After landing in the port of Brooklyn and going ashore, it made its way over the Queensboro Bridge to Manhattan, directly to the former showroom of Max Hoffman.
The Queensboro Bridge, officially the Ed Koch Queensboro Bridge since April 2011 and often endearingly referred to as the 59th Street Bridge by locals, is a cantilever truss bridge over the East River in New York City. It connects the Upper East Side between 59th Street and 60th Street in the borough of Manhattan with the Queens Boulevard in Long Island City in Queens, passing over Roosevelt Island.
A native of Austria, Max Hoffman arrived on the East Coast of the United States as an immigrant in 1941. In 1947, he opened his showroom on Park Avenue in New York, where he began importing and selling European automobile brands, including Porsche.
To make the Porsche 356 more popular, Hoffman successfully competed in car races with the sports car. In the mid-1950s, he sold one third of the vehicles produced by Porsche in the US alone. He used his influence to launch the 356 Speedster model on the American market and is also attributed with convincing Ferry Porsche to adopt the emblem still in use today as the Porsche logo.
Following his death in 1981, his widow Marion O. Hoffman incorporated the Maximilian E. und Marion O. Hoffman Foundation Inc. in 1982 in accordance with his last will and testament. Based in West Hartford, Connecticut, the foundation grants scholarships to students in academic programs including education, medicine, religion and the arts. It holds assets worth approximately $65 million.
The spread was created for Porsche AG and the agency C3, Stuttgart, with Creative Director Patrick Amor and copywriter Elmar Brümmer. Post production was in the hands of Tom Stein from 617 digital.
GoSee : steffenjahn.com
22.02.2024
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Besides commissioned work, you also like to express your creativity in a fine art project ? You’ve realized an inspiring personal spread or two, a remarkable portrait, a visionary production in the area of fashion or transportation ? Whether you’ve been around the block a few times or are still a newcomer snug in the nest – as you can tell we’re still in the Easter mood – at the GoSeeAWARDS, it’s all about inspiration. Submit your project and surprise, or even better, convince our GoSeeAWARDS jurors of who you are and your talent !
Immaculate skin, the perfect stroke of eyeliner, or lush beauty motifs will certainly thrill the creatives from DOUGLAS. “We’re looking forward to UPDATE and being part of the GoSeeAWARDS as jurors,” Christina Werzl, International Head of Content, Social Media and Brand Activation, at DOUGLAS.
Do you combine fashion with storytelling and portraits ? Does your work, perhaps, captivate creatives from VOGUE, MADELEINE, OTTO, ZALANDO, AIGNER, C&A, OPUS, SOMEDAY, FALKE, BREUNINGER … ?
“I am so happy to come to Berlin in May for UPDATE and also look forward to viewing the works of photographers as a jury member.” Andrea Vollmer-Hess, Visual Editor VOGUE, at Condé Nast Germany GmbH.
“I am delighted to attend UPDATE, and you can also count on me as a jury member. I am excited to see the submitted work.” Jennifer Parry, Director Creation, Print Production & Brand, at MADELEINE Mode GmbH.
“I look forward to participating as a juror and attending UPDATE.” Tessa Bastings, Lead Art Direction, BREUNINGER.
“After the pandemic, it became very clear that the industry had adapted strongly to the circumstances, which has in turn led to a new landscape of talent. I look forward to all the content in the numerous creative submissions.” Darius Gross, Global Marketing Management – Production, Global Marketing Communication & Creative, at ZALANDO SE.
“It’s a pleasure for me to participate!” Kristina Falke, International PR Director at FALKE.
Do you have a sexy nude or undergarment production, and could your work be just as thrilling for SLOGGI or BRUNO BANANI as well as plenty of other lingerie clients ?
“I look forward to the submissions and discovering new talent.” Clemens Gerlach, GERLACHHARTOG Markenkommunikation OHG.
“I’m glad to be part of the jury and look forward to thrilling submissions.” Nick Stasch, CEO of THE GARAGE.
Of course, the big agencies will also be represented on the jury just like every year, including JVM, KNSK, SERVICEPLAN, ACCENTURE SONG, DDB, MCCANN, … all searching for talent for their classic campaigns and commercials, and who don’t mind getting inspired by remarkable work !
“I’m glad to be back again !” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying
Publicis Conseil | Leo Burnett | Saatchi & Saatchi | Marcel | Publicis Sapient Paris.
“So delighted to be part of the GoSeeAwards again… because discovering and, possibly, promoting new talent has been particularly important to me for many years.” Betty Zschirnt, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
“I’m glad to be part of the GoSeeAWARDS and UPDATE,” Karen Blome, Head of Art Buying JvM / Member of the Executive Board at Jung von Matt CREATORS.
“I’m looking forward to UPDATE and will gladly participate in voting,” Isabell Rusch, Senior Art Buyer, KNSK Campaign.
“I am very happy to attend and take part, both at the event and in the award voting. Caroline Walczok, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
You’ve staged an automobile in thrilling, visionary images ? Then your work will, perhaps, make the hearts of our transportation pros from ANTONI, GRABARZ & PARTNER, PHILIPP UND KEUNTJE leap…
“I’m very happy to be part of it again, both judging and at UPDATE SALON,” Damon Aval, Creative Director at antoni.
“I am very delighted that I can be part of it once again this year. It’s going to be so exciting. As an expert, I’m glad to lend a hand,” Anne Zacharias, Creative Production, at GRABARZ & PARTNER.
“I look forward to the submissions,” Karen Schwarzer, Head of Art Buying, at Philipp und Keuntje GmbH.
When it comes to staging high-end luxury products and brand design, you might even inspire Creative Director Andreas Läufer, ROMAN KLIS DESIGN, or Bianca Winter, Creative Producer & Art Buyer, at Solomon Winter.
Also on our constantly growing list of GoSeeAWARDS jurors in 2023 are such great creatives as our GoSee friends Nicole Hardt, AD Lead, C&A, Kai Koepf, Brand Campaigns & Content, Mercedes-Benz Cars, Simone Gutberlet / Head of Art Buying / CO3, Alice Feja, Head of Art / Accenture Song, Maya Iseli, Creative Producer, Iseli Creative Services, Jessica Hercik, Creative Producer, yesjess.net, Valerie Opitz, Head of Artbuying, DDB Berlin GmbH, Desirée Smyrek (Producer / Art Buying), simplicity networks GmbH, Nicita Overmann (Art Buyer / Creative Producer), simplicity networks GmbH, Nadine Passerini (Art Buyer), Peter Hahn GmbH, Catharina Pfeffer, People & Culture Manager & Head of Production, STAN STUDIOS GmbH & CoKG, Tanja Braune, Art Producer, Bureau Braune, Anne Kotte, Managing Director, WE LOVE artbuying GmbH, Franziska Moeck, Head of Art Buying, HeimatTBWA, Johanna Merensky Head of Art Buying, fischerAppelt Group, Donald Schneider, Creative Director, Laura Früchtenicht, Head of Art Buying, thjnk AG, Claudia Bußjaeger, Absolut Organisation CB GmbH, Katja Sluyter, Freelance Art Producer, Svenja Ratzel, CEO INKCORPORATED GmbH & Co. KG, Jennifer Schulz, Exec Integrated Producer, NEVEREST / Serviceplan Make, Katja Tschan-Matschl, Art Producer, Robert Jung, Exec CD, THEGAME GROUP München / London, Maxim Weinstein, Head of Design, Serviceplan Berlin, Fay Kornmeier, Creative Director, DAVID UND MARTIN, Kamila Kölling, Senior Creative Producer, BEHIND THE SCENES … to be continued.
All you need to participate is a free GoSeeACCOUNT : www.GoSee.News/register
GoSee : GoSeeAWARDS.com & GoSee.News/register
05.04.2023
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