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For ICON MAG, MAX VON TREU photographed the new MERCEDES-BENZ CAPSULE COLLECTION with model Niko c/o Tigers (styling: Alex Huber, H/M: Stefanie Mellin, post: BLINK IMAGING). The collection was developed in collaboration with Berlin-based creative studio Acte TM. Drawing from Mercedes-Benz’s extensive archives, the collection utilizes stock leftovers from various applications to develop sustainable wearable objects representative of the automaker’s signature DNA and design language.
“Its aesthetic design is oriented upon the Mercedes-Benz design philosophy ‘Sensual Purity’, or the bipolarity of emotion and intelligence. Several pieces are inspired by tried-and-tested codes of the automotive industry or from car parts, for example, ‘BIG HOOD’ – a headdress inspired by work clothes from the paint shop. And a modular bag resembling the Mercedes-Benz interior door lining,” says Mercedes-Benz.
Serving as the location for the shoot was Telegraphenamt in Berlin, the former Main Telegraph...