News // 1 News by Susanne Nagel

featured by JULIA WALDMANN : Heat-not-Burn. THE WORLD OF glo™ – Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO

‘Heat-not-Burn’ is the name of an innovative technology which heats tobacco instead of burning it. An intelligent electronic mechanism brings out the ultimate tobacco taste. This is how it works: When tobacco is heated, nicotine and other compounds are released by means of an aerosol – without ashes or cigarette odors.

GLO: “Small tobacco sticks which we call neo™ are heated up to a temperature of 270°C. As soon as our neo™ sticks reach this temperature in the tobacco heater, the tobacco unfolds its full aroma and intensity, and the steam can then be inhaled through our tobacco stick.” Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO from British American Tobacco (Germany) GmbH. Art buying was in the hands of Susanne Nagel.
04.09.2020 show complete article