We’ll make it short: The exhibitors, the location, the weather… it was simply perfect. It was particularly nice to see how UPDATE is also becoming more and more popular among art and creative directors as well as direct clients. We’re already looking forward to next year and have gathered a few example quotes for you. And before we forget: Huge thanks to the AFTER-WORK sponsors Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels. We love teamwork!

“I wanted to thank you sincerely for the invitation to the GoSeeAwards, your warm welcome and the quality of the event. It is always a real pleasure to meet the agents and discover new talent.” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying, Publicis Conseil, Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Sapient.

“I would like to thank you very much once more for inviting me to Update. The event was really amazing, and I met so many new agencies. There were a lot of agents there that I have already worked with, and I was able to meet them in person through the event. I am already in contact with many of them regarding their work and our magazine planning. At events like this, I always realize that for me, there is only one job: Photo Editor. Photographers/videographers/agents/creatives are simply very special people.” Andrea Vollmer-Hess | Visual Editor, VOGUE Germany, Condé Nast Germany.

“We have many networking events in our hotel – but that everyone is busy networking intensively everywhere you look all day long, like now at UPDATE – that was quite new for all of us here at the hotel.” Laura Pohl, Event Sales Executive, Telegraphenamt.

“I would like to thank you so much again for the beautiful UPDATE last week! I had a lot of fun and would like to congratulate you on this truly amazing event!” Jennifer Parry, Director Creation, Print Production & Brand, MADELEINE Mode GmbH.

“I really, really liked the whole event. The location was excellent, the exhibitors were very diverse, and I found the entire atmosphere and all the conversations so inspiring.” Garnet Matthiesen, Creative Production | Leitung Art Buying, Grabarz & Partner.

“It was so nice to be there with you again. The location was really beautiful, and the resulting size of the trade fair, too. For me its not so much about discovering new talent but more about connecting and updating. For my Junior, it had everything. She found the mix of national and international exhibitors very good and quite inspiring,” Alice Feja Team Lead Art Production, ACCENTURE SONG.

“Thank you so much for the great trade fair!!! We have received mind-blowing feedback from the visitors. MEGA!!!!!!” Marco Hülsebus ARTISTSPOOL & Yilmaz Aktepe, Editor-in-Chief – Best Fashion / Member of the Editorship – Men’s Health / Fashion Director Men’s Health & Women’s Health.

“A colorful bouquet of inspiration, an amazing location and the best atmosphere among exhibitors and visitors. What I also thought was great, of course, were the two collectives. I found both concepts, the ‘political’ statement of Herspective and the Artistspool, very interesting. Looking forward to 2024.” Birgit Meinhof, Senior Art Buyer, CarlNann GmbH.

“A really good and beautiful location, which really does something for the mood and the atmosphere (almost the best location for Update since 2015, as far as I can say) – good placement and number of exhibitors. With regard to so many photographers attending, well, I’m not too sure… On one hand: It is really great to see everyone, have the opportunity to talk or get to know everyone in person! On the other: You have less time to look at portfolios and talk to agents/production companies etc. yourself. The day is really too short!” Juliane Siedler, Senior Art Buyer, Scholz & Friends.

“For me, the organization and scale of UPDATE were very appealing. I met a lot of people I know there and also made new contacts. The two halls were not too full, and you had time to look at the portfolios of the individual representations and get into a conversation with the attending photographers.” Christian Klein, Creative Lead Brand & Campaigns TERRITORY Integrated & Digital Creative Director.

‘The day was simply perfect! And our art directors were just as thrilled.” Karen Schwarzer, Head of Art Buying, Philipp und Keuntje.
01.06.2023 show complete article

Linda Schaeffler is a photographer, art directrice and DOP from Berlin with a focus on sustainability, female energy, futurism & transformation : “For me, design means finding answers to the questions of our time. As an art director, I conceive and communicate ideas, and as a photographer & DOP, I give them a visual expression.” 

How openly the creative approaches the topic of AI is demonstrated in her elaborately detailed series, for which she received by far the most votes at the GoSeeAWARDS and thus won Gold.

“‘How to manage the impossible – AI vs human imagination’ – Will we grow up in a world with AI? How does it change our perception and our creative work as photographers and creatives? As we continue to live and evolve in this world, we must confront the reality that our future is uncertain, and that our relationship with AI will play a significant role in shaping that future.

We must also come to terms with the fact that the world we inherit will be shaped by the choices we make today, and that we must make wise decisions about how to integrate AI into our lives in a way that serves the greater good. This is the challenge of humanity in the age of post-humanism, where the lines between human and machine are becoming increasingly blurred. It is up to us to ensure that AI is developed and deployed in ways that are ethical, responsible, and ultimately beneficial for all of us.” Linda Schaeffler.

Sustainability and female energy are not only something you’ll find on Linda’s homepage but are a recurring theme throughout all of her work. The avowed team player designs visual worlds for companies such as Douglas, Adobe, Und Gretel, Sloggi, The Female Company or Femtasy – all quite happily and with conviction together with real people and genuine forms.

GoSee : lindaschaeffler.com & herspective.de/LINDA-SCHAEFFLER & GoSeeAWARDS.com
29.05.2023 show complete article

The GoSeeAWARDS 2023 : Linda Schaeffler wins Gold, Silver goes to Tobias Habermann, Bronze is shared by Artistspool and Anouk Nitsche, and Julia Buruleva is voted favorite of the public.

As Andrea Vollmer-Hess, photo editor, syndication and rights manager of VOGUE Germany, as well as GoSeeAWARDS juror, put it in an interview with GoSee : “It’s not about a single image; as producers or photo editors, we want to see if a photographer can photograph a story – that’s the only way to truly see their individual style. A photo shoot is always like a theater production: One scene alone doesn’t make a story. Only when you have seen all scenes do you understand what it is all about. Only then do you see if a photographer can make a topic come to life in a photo spread. As a photographer, you should always be curious, continue to evolve, and you can only do so if you see a lot and are open to new things.”

Photographer and DOP Linda Schaeffler – who is also the GoSeeAWARDS GOLD winner – has dealt intensively with the topic of AI. She has not only developed an image but also the screenplay for a multi-part film. Her photos ensnare viewers, make them curious and also function as a solitaire.

SILVER winner Tobias Habermann plays with the cloud as a motif which he positions in various urban scenarios to tell a beautiful poetic story.

The creative team of Ralph Mecke, fashion editor Yilmaz Aktepe and hair & makeup artist Marco Hülsebus, both artists c/o ARTISTSPOOL, realized a slightly dark and captivating fashion spread including a video. They share third place with fashion photographer Anouk Nitsche.

Julia Buruleva took home the win in our Public Voting. SYNCHRONIZATION – the self-portrait project by Julia BURULEVA, represented by ROCKENFELLER & GÖBELS, combines elements of photography, land art, performance and digital art. (GoSee reported).

Take a look at all of our 20 truly must-see finalists on our shortlist at :

GoSeeAWARDS.com
28.05.2023 show complete article