DDB Voltage, together with Frithjof Ohm incl. Pretzsch, created a wide range of Global Brand Lifestyle visuals for Volkswagen. Shot and filmed in South Africa, the campaign presents an authentic visual world that seamlessly unites lifestyle, mobility, and brand identity in a single image.

"Our emotional and authentic Global Brand Lifestyle Images shot for Volkswagen in two different flights over the last season in South Africa. Again a great collaboration with our fellow creatives from DDB Voltage supported by CapeTown Productions and Radical Media Berlin. Beautiful moments captured following the sun light. Everybody had a great time shooting and a definitely a hard time picking the favorite shots." Frithjof Ohm

The work demonstrates how brand communication can be done right – visually powerful, emotionally engaging, collaborative in production, and spatially expansive. Frithjof Ohm incl. Pretzsch succeed in telling a new story of mobility – one that focuses not only on the car... more