featured by Frithjof Ohm incl. Pretzsch :

Frithjof Ohm incl. Pretzsch photograph the VW T-Roc campaign ‘A new era of Roc’

Volkswagen and lead creative agency Bernbach (former DDB Germany) once again placed their trust in Frithjof Ohm incl. Pretzsch, with the duo this time staging one of the brand’s key models. The European 360° campaign for the new T-Roc was recently named Campaign of the Week by campaigngermany.de.

At the heart of the campaign is an emotional narrative combining joy, confidence and self-belief - driven by the relationship between a father and his teenage daughter. A contemporary take on family, attitude and the courage to follow your own path.

Christine Wollburg, Chief Brand Officer of Volkswagen AG, comments: “With this campaign, we place the confident design and increased perceived value of the new T-Roc at the centre. Based on the guiding idea ‘Born Confident’, we convey a mindset that radiates optimism and self-assurance – values that both the T-Roc and its drivers embody. Our goal is to generate attention across a broad audience with this clear message, while highlighting the model’s evolution and quality.”

 
19.03.2026 show complete article

featured by Frithjof Ohm incl. Pretzsch :

FRITHJOF OHM incl. PRETZSCH shoot Volkswagen Global Brand Lifestyles with DDB Voltage in South Africa

DDB Voltage, together with Frithjof Ohm incl. Pretzsch, created a wide range of Global Brand Lifestyle visuals for Volkswagen. Shot and filmed in South Africa, the campaign presents an authentic visual world that seamlessly unites lifestyle, mobility, and brand identity in a single image.

"Our emotional and authentic Global Brand Lifestyle Images shot for Volkswagen in two different flights over the last season in South Africa. Again a great collaboration with our fellow creatives from DDB Voltage supported by CapeTown Productions and Radical Media Berlin. Beautiful moments captured following the sun light. Everybody had a great time shooting and a definitely a hard time picking the favorite shots." Frithjof Ohm

The work demonstrates how brand communication can be done right – visually powerful, emotionally engaging, collaborative in production, and spatially expansive. Frithjof Ohm incl. Pretzsch succeed in telling a new story of mobility – one that focuses not only on the car itself, but equally on its surroundings, atmosphere, and the people within it.

 
08.11.2025 show complete article

featured by Frithjof Ohm incl. Pretzsch :

FRITHJOF OHM INCL. PRETZSCH photograph the Volkswagen ID. Family for DDB Voltage

Together with GoSee member Cape Town Productions, the photo team realized current campaign motifs for VW : "We've been quite busy lately with a lot of work for our client Volkswagen and their creative lead agency, DDB Voltage.

One of these projects, shot in South Africa, was the international campaign for the electric VW ID. family – including the ID.3, ID.4, and ID.7. Once again, we had the pleasure of working with a fantastic team of truly wonderful people across a wide range of beautiful locations. We believe you can really feel that spirit in the images, which were released quite recently."

 
10.06.2025 show complete article