ABELONE FILMS signs director Niklas Coskan - Berlin-based, narrative-driven, with a sharp sense of humour

Based in Berlin, Niklas  Coskan represents a bold, narrative-driven approach, defined by a sharp sense of humour, a love for the strange and unconventional, and a clearly recognisable visual voice.

His work is rooted in storytelling that feels both deliberate and playful. With a background in directing, art direction, and illustration, he approaches each project holistically – combining cinematic thinking with graphic precision and a strong sense for rhythm and atmosphere. He graduated from the Berlin University of the Arts (UdK) in 2014 with a degree in Visual Communication, specialising in film and illustration, and has worked across disciplines ever since.

Alongside his work as a director, Coskan maintains an independent artistic practice. Influenced by subculture, horror films, skateboarding, and punk music, he translates these references into a raw, tactile visual language. His work spans different materials and forms, developing its own presence while directly informing the visual language of his music videos and other moving-image projects.

What sets Coskan apart is his ability to translate unconventional ideas into clear and accessible narratives. His films combine humour with strong visual concepts, balancing intention and instinct. He also brings solid experience in dialogue-driven storytelling, having directed a skit for the first episode of a ZDF show as well as multiple episodes of the satirical YouTube series Browser Ballett in collaboration with ZDFneo. This versatility is reflected in his commercial work for clients such as Adidas, FC Union Berlin, DAZN, BVG, and Holy Hydration.

“Niklas combines narrative clarity, visual confidence, and genuine curiosity for unusual ideas,” says Inga Schlüter, Executive Producer at Abelone Films. “He thinks like an artist while working with the precision of a director – a combination that gives his projects a strong identity and a lot of energy.”

Moving fluidly between film and art, Coskan represents a contemporary directorial voice that feels both precise and instinctive. Abelone Films looks forward to collaborating closely with him on narrative-driven projects defined by attitude, humour, and a distinctive visual edge.

 
29.04.2026 show complete article

Abelone Films continues the narrative of McDonald’s “All das” platform in collaboration with Scholz & Friends

With a new series of four films, McDonald’s Germany continues its established “All das” platform, translating the recent VAT reduction into relatable everyday moments. Developed by Scholz & Friends and directed by Kay Kienzler, the campaign builds on the idea that even small financial changes can enrich daily life, particularly in situations already defined by familiarity, enjoyment and shared routines.

At the same time, the well-known “All das” universe expands with a new narrative layer. Familiar settings evolve through lively dialogue and precisely observed interactions, allowing the stories to unfold naturally. Particular attention was given to the casting, whose authentic presence grounds the scenes and lends them a natural sense of immediacy. The result is understated, humorous storytelling in which the price advantage becomes part of the narrative rather than its central message.

The films take place in shared apartments, around restaurant tables and in family homes, revolving around products such as the Happy Meal, Big Mac, McSmart Menu and the Bonus booklet. Enjoying a meal at McDonald’s is already embedded within these situations; the added value simply enhances the experience. The benefit of the VAT reduction reveals itself through subtle reactions, dialogue and carefully timed comedic moments.

Shot by cinematographer Mario Krause, the films adopt an observational visual language that stays close to people and their environments. Much of the storytelling unfolds through gestures, glances and quiet pauses. Kay Kienzler’s direction embraces this restrained approach, allowing the humor to emerge organically from the rhythm of the scenes.
The campaign world is complemented by photography from Frederike Wetzels as well as social-first formats created by Yevhen Zhornyk, resulting in a cohesive visual narrative across film, photography and social content.

For the production, Abelone Films placed particular emphasis on precision and authenticity. The work connects the tangible customer benefit of the VAT reduction with situations that feel natural and seamlessly integrate into the established “All das” universe. Casting was realized in collaboration with Matheis Casting.

 
05.03.2026 show complete article

Abelone Films expands its roster with director Renata Lucic - who balances artistic vision with commercial relevance

Abelone Films is proud to welcome award-winning Croatian director and screenwriter Renata Lučić to its roster. Living between Berlin and Zagreb, Renata brings a clear, distinctive cinematic voice shaped by emotional depth, strong visual storytelling and a refined sensibility for social and cultural themes.

With numerous commercials and branded-content projects for retail and consumer brands, she has already demonstrated how precisely and authentically she connects brands with their audiences. At the same time, her artistic work consistently explores female perspectives – a focus that gives her films relevance, integrity and a bold creative signature. This combination of commercial understanding and aesthetic conviction has earned her increasing recognition across the German and European markets.

Her short film Fifth Floor on the Left  won “Best Short Fiction” at the Veracruz Film Festival. Her documentary As Far as Our Feet Take Us received multiple international awards, including the Audience Award at the Mediterranean Film Festival Split. Both works highlight her ability to tell intimate, moving stories and illuminate complex human experiences with great sensitivity.

At Abelone Films, Renata continues to follow this path. She naturally bridges cultural aesthetics and commercial storytelling, translating sophisticated ideas into atmospheric, accessible and visually compelling narratives. Her perspective brings fresh impulses to international brand storytelling.

“Renata strikes the balance between artistic vision and commercial relevance,” says Lisa-Marie Freuken, Creative Relations Manager at Abelone Films. “Her stories are personal and truthful, yet powerful and cinematic. We are excited to amplify her voice and further develop the potential of her work.”

With a portfolio spanning commercials, branded content, short films and documentary projects, Renata represents exactly the kind of modern, versatile filmmaker Abelone Films is delighted to present: a director who crafts visually distinctive, meaningful stories for established brands as well as for new, bold ones.
 
10.12.2025 show complete article