News // 4 News by Adrian & Gidi
ANALOGUE / DIGITAL : The creative team Adrian & Gidi goes on a culinary world tour for LE CREUSET
10 Seconds of Fun - For the kitchen professionals at LE CREUSET, Adrian & Gidi take you on a culinary journey around the world through a colorful paper travel map.
Each Le Creuset product represents a different cuisine against a vibrant, textured background. Using carefully selected color palettes, the campaign showcased the cookware while highlighting the joy of cooking and sharing food across cultures.
Le Creuset SAS, founded in 1925, is a French manufacturer of cooking equipment and, according to its own statements, the market leader in the cast iron cookware market.
The artist duo Adrian & Gidi is a multidisciplinary creative studio specializing in the fields of arts and crafts, photography, design, and animation, and is represented by ANALG/DIGITAL.
GoSee : lecreuset.com
13.03.2025
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COCA-COLA world handcrafted by ADRIAN & GIDI c/o ANALOG / DIGITAL for Coca-Cola SWB
“Come on and take a drive through the charming, meticulously handcrafted Coca-Cola world created by ADRIAN & GIDI for Coca-Cola Southwest Beverages…” says ANALOG / DIGITAL, who tells us a bit about the animated masterpiece here on GoSee.
Adrian & Gidi : “We are truly super excited about this little stop-motion-inspired animation. This endless loop was created with the magic of real-life papercrafted props and a touch of digital animation to create a happy and fun visual 🌈... This is one of our most elaborate sets to date, and we’re incredibly proud of it. There’s a unique charm in working with small-scale papercrafted elements, and we love every bit of it. We hope you appreciate the detailed intricacies as much as we do. A lot of the elements were painted by hand, creating a distinctive look for the visuals. Scroll to see the animation and the entire panoramic Coca-Cola story.”
Adrian & Gidi : “We started with paper out of the necessity to create sets for our photography, but it quickly became the material we fell in love with 🥰. After all these years, it’s still our go-to material. Not only for making still-life photography but for animation and window displays as well!”
Coca-Cola Southwest Beverages, a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States and is headquartered in Dallas.
27.03.2024
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MONTBLANC holiday campaign by ADRIAN & GIDI c/o ANALOG / DIGITAL with Solomon Winter and the agency Mutants of Advertising
“We’re delighted to finally share part of the wonderful holiday campaign for MONTBLANC, crafted by the always amazing ADRIAN & GIDI.” The creative duo took care of illustration and animation for the gift campaign. The agency was Mutants of Advertising from Hamburg with CD/CEO Xenia Peeck, and production was in the hands of ANALOG / DIGITAL. Art buying came from SOLOMON WINTER.
Presented in animations and stills are creations bursting with style alongside elegant classics for the new season. MONTBLANC was acquired in 1977 by the British Dunhill Group and has belonged to the Swiss Richemont Group since 1993. Business is consolidated in the Montblanc International GmbH with headquarters in Hamburg.
Client: @montblanc
Artists: @adrianandgidi at @analogdigital.tv
Creative strategy: Luca Rescheleit @lucatxtr and @moa_rocks
Creative direction: @moa_rocks
Art buying: @solomonwinter
GoSee: analogdigital.tv
10.01.2024
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