In Sexual Health Month, Billy Boy and the agency Innocean Berlin are launching the Camdom app: a digital condom that protects against the recording of non-consensual content during sex by blocking mobile devices. This is because victims of leaked intimate recordings can suffer considerable health consequences such as depression or even suicidal thoughts. The Camdom app is as easy to use as a normal condom. Before having sex, users should simply place their smartphones next to each other and swipe a virtual button to block all cameras and microphones. If one of the people tries to disconnect, an alarm is triggered, signaling the risk of unwanted recording.
The developer of the app, Felipe Almeida: “Nowadays, smartphones have become an extension of our bodies and we store a lot of sensitive data on them. We have developed the first app that can easily lock the camera and microphone via Bluetooth to protect privacy and prevent the recording of non-consensual content.”
As a brand that focuses on helping the younger generation in particular to live out their lust safely and confidently, Billy Boy wants to show how seriously it takes this commitment with the Camdom app. In an increasingly connected world, safer sex also plays a crucial role digitally.
“Billy Boy is a brand that is known for protecting people in the analog world. Now we are going one step further to protect the digital generation from a threat that a traditional condom is powerless against: the recording and distribution of non-consensual content during sex. With our new campaign, we are committed to raising awareness of consensual sex and making it clear that protection in the digital world is just as important as in the analog world. Consensuality is a central component of our sexual education.” Alexander Strümann, Brand Manager Billy Boy.
Camdom by Billy Boy's brand strategy focuses on a dynamic and creative campaign that puts Sexual Health Month front and center. An integrated social media presence, influencer collaborations and podcasts are used to effectively attract the attention of the digitally savvy target group.
At the same time, the media strategy relies on attention-grabbing out-of-home measures: Billboards and posters are specifically placed near nightclubs, universities and bars to address the target group directly in their environment. This campaign creates a strong brand presence and places Camdom at the center of communication as a contemporary companion for sexual health.
Camdom by Billy Boy is available for IOS and Android. According to Billy Boy, it blocks not just two, but as many devices as necessary at the same time. The app can already be downloaded from the Google Play Store.
The developer of the app, Felipe Almeida: “Nowadays, smartphones have become an extension of our bodies and we store a lot of sensitive data on them. We have developed the first app that can easily lock the camera and microphone via Bluetooth to protect privacy and prevent the recording of non-consensual content.”
As a brand that focuses on helping the younger generation in particular to live out their lust safely and confidently, Billy Boy wants to show how seriously it takes this commitment with the Camdom app. In an increasingly connected world, safer sex also plays a crucial role digitally.
“Billy Boy is a brand that is known for protecting people in the analog world. Now we are going one step further to protect the digital generation from a threat that a traditional condom is powerless against: the recording and distribution of non-consensual content during sex. With our new campaign, we are committed to raising awareness of consensual sex and making it clear that protection in the digital world is just as important as in the analog world. Consensuality is a central component of our sexual education.” Alexander Strümann, Brand Manager Billy Boy.
Camdom by Billy Boy's brand strategy focuses on a dynamic and creative campaign that puts Sexual Health Month front and center. An integrated social media presence, influencer collaborations and podcasts are used to effectively attract the attention of the digitally savvy target group.
At the same time, the media strategy relies on attention-grabbing out-of-home measures: Billboards and posters are specifically placed near nightclubs, universities and bars to address the target group directly in their environment. This campaign creates a strong brand presence and places Camdom at the center of communication as a contemporary companion for sexual health.
Camdom by Billy Boy is available for IOS and Android. According to Billy Boy, it blocks not just two, but as many devices as necessary at the same time. The app can already be downloaded from the Google Play Store.
