What does beauty mean today – and what makes life a little more beautiful every day? There’s no single answer, but the creative team at DOUGLAS has made it their mission to bring these questions to life through imagery, ideas, and storytelling.

"Whether it’s global gifting occasions like Christmas, the launch of our private labels, or trend-driven topics like gourmet make-up – at DOUGLAS, we develop most of our campaigns in-house," the team explains. From initial concept to final production, content is created in close collaboration with agencies and creatives, complemented by original productions in DOUGLAS’s own content studio led by Swenja Zeh.

Under the direction of Clara Corre and Christina Werzl, an interdisciplinary team of eight brand managers and six art directors works to continually reinterpret beauty – and above all, to make it accessible. "With every campaign, we evolve our visual language, embrace current movements, and focus on diversity – in faces, perspectives, and... more