News // 292 News by GoSee ADVERTISING
Change is limited only by imagination … Harun GÜLER c/o WILDFOX RUNNING directed for the MYKITA x EASTMAN cooperation. Driven by more than 100 years of continuous innovation, Eastman is a global specialty materials company.
The spot advertises the innovative and resource-saving material Acetate Renew : “Cellulose acetate tow is a bio-based cellulosic fiber that is biodegradable in soil and under industrial and home composting conditions. Eastman Estron™ acetate tow is derived from wood pulp, a renewable resource from trees grown in responsibly managed forests and produced in a nearly closed-loop process where waste is either recycled, reused or sold.”
For all Acetate eyewear, MYKITA uses the sustainable material Acetate Renew. MYKITA was the first company in the eyewear industry to switch entirely to using only the sustainable Acetate Renew by Eastman for production. The high-quality material is no different from conventional acetate in terms of appearance and function. The material enables the production of eyewear with up to one third less carbon footprint compared to conventional manufacturing processes.
GoSee : mykita.com & wildfoxrunning.com
CREDITS
Director Harun Güler c/o WILDFOX RUNNING
DOP Leander Ott
Client Xenia Glutz von Blotzheim & Karola Booß for MYKITA
Production Stink Films
Editing Harun Güler, Benedikt Strick
Sound Design Nikolaus Kuczewski
Music Next of Din (Nora Walchshofer & Rafael Walchshofer)
Hair & Makeup Gabrielle Theurer c/o basics berlin
16.11.2023
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The BERLINER ZEITUNG newspaper stands for a diversity of voices, opinions and perspectives. To celebrate the 34th anniversary of the fall of the Berlin Wall, BERLINER ZEITUNG has launched a campaign to raise awareness for their OPEN SOURCE platform, which can be used by anyone to upload interesting texts.
Berlin-based designer RABAN RUDDIGKEIT created the motifs for it with the aid of AI. They depict several peaceful revolutionaries of the past century with alarmed facial expressions: Mahatma Gandhi, Václav Havel, Bärbel Bohley, Martin Luther King, Jitzchak Rabin and Lech Wałęsa.
It kicked off with a cover for the weekend edition of BERLINER ZEITUNG on 4 and 5 November, 2023, followed by three further double pages in the journal. Page three informed readers about the content of the campaign and how OPEN SOURCE works.
“Whatever happened to the spirit of the peaceful revolution which led to the fall of the Berlin Wall on 9 November, 1989, and which had previously carried the protests and changes in Eastern Europe? How might the civil rights and peace activists who always advocated for nonviolent civil disobedience look upon our day and age?”
GoSee ruddigkeit.de & yesweprompt.de
16.11.2023
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The culinary classic Wienerwald is back ! The first restaurant just opened at the Torfhaus in the Harz Mountains, a frequently visited tourist destination. The rotisserie chicken will, of course, remain the headliner. No more pork though. Playing a major role now instead are vegetarian and vegan dishes alongside bowls as well as traditional dishes and desserts with a modern look.
Christian KERBER c/o MONDAY IN MAY photographed the campaign presented here for the German fast-food legend WIENERWALD.
And just as the revitalized restaurant brand has announced its comeback, they already make an appearance at ANUGA 23 in Cologne with the Wienerwald Roadrunner®. At the heart of Roadrunner® is a shop-in-shop concept enabling the restaurant to also offer customers the bestselling products on the Wienerwald menu to go.
“The Wienerwald Roadrunner® Clip-In concept is, in our opinion, an impressive solution to add a delectable new facet to an ever-growing to-go market. On not much more than 35 sqm, we showcase a large part of our restaurant’s standard dishes and snacks to go and eat right away. And we do it all with an absolute minimum amount of personnel.” Thies Borch-Madsen, CEO of Wienerwald.
In the future, Wienerwald fans will find the Wienerwald Roadrunner® with various Wienerwald dishes to go at gas stations, highway service stops, at airports, in railway stations and other places frequently visited. At the moment, they are currently examining whether the restaurant chain’s Wienerwald Roadrunner concept can be expanded to other European countries.
Further restaurant openings are already planned for Hildesheim, Dresden and on the northern German coast of the Baltic Sea. Wienerwald is the brainchild of Austrian restaurateur Friedrich Jahn (* 29 December 1923 in Linz; † 15 December 1998 in Bad Wiessee, Bavaria). The Wienerwald brand has been acquired by Family Brands Operations Company GmbH in Hildesheim.
GoSee : wienerwald.de & mondayinmay.de
13.11.2023
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