News // 148 News by ANALOG / DIGITAL
Dive into the creative worlds of LUNAPARK, a post-production and animation studio within the creative universe of ANALOG / DIGITAL. Based in the vibrant heart of Warsaw and with over seventeen years of experience, they create epic projects for global brands – whether in post-production, animation, motion design, sound design, or bespoke musical compositions.
"We are the creative animation and post-production collective. We have the power to create. And with great power comes great responsibility. To the clients, the viewers and, most of all, to ourselves. From the first notion to the final effect, we animate, illustrate, generate in all dimensions, color, edit, design sounds, and add visual effects using the latest technology navigated by artists determined to break boundaries. LUNAPARK unites unique experts to bring you extraordinary creative solutions. We bring life to ideas and ideas to life. Imagination is the only limit." LUNAPARK @lunaparkpl🪐🪐🪐
ANALOG / DIGITAL regularly showcases creatives from their cosmos with AD FEATURES. Boundary-pushing directors and mixed-media artists. Exciting voices that stand out from the crowd. Handpicked worldwide and personally curated.
17.10.2024
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‘Yasashi’ is the Japanese word for ‘simple’. And just as simple is the concept of our tea. Why? “Because for our Yasashi Teas, we simply select only the finest natural ingredients of certified organic quality.”
The spot presented here for the organic tea YASASHI was produced by Warsaw-based design studio ABRA c/o ANALOG / DIGITAL. Abra is a creative, networked animation boutique founded in Warsaw by the two friends Bartek Kalinowski and Rafal Wozniak.
“From the moment we laid eyes on this brief, we knew exactly who to recommend – it had ABRA written all over it! Fresh and colorful ingredients flying around in perfectly choreographed loops – wonderfully mesmerizing! Abra delivered over a 100 formats of animations and stills for the Yasashi Tea product launch, which is now live across Germany with products available in stores.
Special thanks to @Kerstin Mende for thinking of us, to Saint Brand for developing the concept and ensuring a seamless workflow, and of course, to ABRA for the creative input, meticulous digital craftsmanship and dedication throughout the entire production. Last but not least, thanks to Giovanni for the soothing sound design!” ANALOG / DIGITAL.
All Yasashi Teas are made from 100% natural ingredients and certified with the EU Organic Logo. Using entirely transparent ingredients traceable to their origin. The caddy is plastic-free and recyclable, while the compostable pyramid bags are made of materials based on renewable resources.
YASASHI Tea is part of OTG (Ostfriesische Tee Gesellschaft GmbH & Co. KG), a leader in the German and European tea markets with its four brands Meßmer, MILFORD, Onno Behrends, and Yasashi. The family business is meanwhile operated in its fourth generation
The German company OTG, based in Seevetal, Lower Saxony, and founded in 1907 by Paula and Laurens Janssen, is a global manufacturer of tea in bags and also produces loose tea through its subsidiary Onno Behrends in Norden.
GoSee : yasashi.de
CREDITS
Animation Studio: Abra
Production Company: Analog Digital
Executive Producers: Marie Bohr & Tomasz Kosiński
Sound Design: Giovanni Dubini
Credits Saint Brand GmbH:
Managing Director: André Klein, Cornelia Wagner
Creative Direction: Niklas Förster, Oliver Schmidt
Client Service Direction: Katja Weyland
AB: Kerstin Mende
Ostfriesische Tee Gesellschaft & Co. KG
CEO: Annemarie Leniger
Head of Marketing Group: Nadine Stange
Brand Management: Christian Domnick
16.10.2024
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The director duo INSANE (@insane.today) is a dynamic creative studio that takes a design-oriented approach. As a female duo, consisting of Directors Ine van den Elsen and Sanne Van Wersch, they are specialized in skillfully crafting stylized and distinct visual worlds for various products, collections, artists, and brands. With a keen focus on contemporary trends in art, fashion, and design, INSANE consistently delivers high-end concepts and videos.
ANALOG / DIGITAL : “We fell in love with Insane’s meticulous detail in each film. Ine and Sanne, conceptually strong, always push beyond their comfort zones in an aesthetic, cinematic, design-driven world, making their work truly exceptional.”
ANALOG DIGITAL AD Features : Analog Digitial regularly features creatives from the AD universe and beyond. Boundary pushing directors and mixed-media artists. Unique and innovative voices that stand out from the crowd. Handpicked worldwide and carefully curated.
12.08.2024
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