News // 4 News by Anna Neugebauer


featured by FREDA+WOOLF : MORE THAN JUST A DRESS – the IVY & OAK F/W 2020 campaign photographed by Sascha HEINTZE and styled by Réka Maria PROBST, both artists c/o FREDA+WOOLF

“Brave New World – We all have dreams about the future, and it is in our hands to shape the world we will live in for generations to come. Faced with the excess of choice and an overflow of stimuli, we pause and refocus on the essential: protecting Mother Earth and upholding kindness, beauty and a sense of purpose. To exit our era of disposability, it is not an option to turn back. Instead, we move forward with hope and conviction, looking to technology and innovation as powerful tools for positive change while preserving our core values of being mindful, inclusive and honest”… IVY & OAK tells us about the inspiration for the latest F/W ‘20 campaign, photographed by Sascha HEINTZE c/o FREDA+WOOLF on model Polina Sova, who was styled by Réka Maria PROBST, also c/o FREDA+WOOLF. H&M were contributed by Anna Neugebauer.

At IVY & OAK, fine fabrics, precise cuts and excellent tailoring are priority number one. Caroline Gentz, whose maiden name is von Stieglitz, founded the fashion brand Ivy & Oak in 2015, with shares held by Zalando founders David Schneider, Rubin Ritter and Robert Gentz from the very beginning, who still own the majority of shares in the brand. Von Stieglitz already knew the entrepreneurs, having worked eight years as a designer at Zalando. Besides Zalando, About You also offers the brand Ivy & Oak, which opened its first brick-and-mortar shop in the Berlin Mitte district in May 2018.

About – IVY & OAK was founded by Caroline Gentz (Founder & Managing Director) and Christopher Deckert (Managing Director) in Berlin in 2016 on the principle of creating and consuming fashion more consciously. We offer beautifully designed clothing of finest luxury quality at a fair price, made to last for more than just a season. Today, we are active in 28 countries via our online shop and premium retailers. GoSee : ivy-oak.com
17.11.2020 show complete article