Nicole Hardt, Lead Art Director at C&A, on sustainable creative processes and thoughtful fashion, shooting in Tenerife, and reconnecting at UPDATE BERLIN
In her current role as lead art director at C&A, she brings all of this experience and her passion for sustainable fashion into her creative work. Sustainability is a theme that is deeply embedded in both her career and daily practice. C&A has been committed to sustainable processes for many years, pursuing ambitious goals such as reducing CO₂ emissions and increasing the use of sustainable materials. Another important step in C&A's sustainable approach is the decision to remove leather and newly plucked down from its range.
In addition to her creative work at C&A, Nicole stays engaged with the latest trends and challenges in the fashion world, working on projects that blend fashion with sustainability. Tenerife was chosen as the production location for the upcoming swimwear collection due to the island's unique location and diverse natural environment, which provide ideal conditions for the shoot.
The swimwear photographed in Tenerife by Jana GERBERDING c/o BIRD was crafted with... more
CREDITS
( ADD MY CREDIT )
Client Eva van Elst (Lead Brand & Fashion PR), Paule Ahicart Rosell (Corporate communication manager), Elena Schönherr (Fashion content manager)
Creative Director Cathy Boom
Producer Anne-Marei Heinrich
Styling Sebastiano Ragusa, Nora Chaskel (Assist.)
Hair & Make-up Jaime & Monique @ Pophouse
Location Alberto Perez Leandro
Model Hanna Juzon @ Mega Models & Tara @ Modelwerk
Photographer Jana Gerberding c/o BIRD PRODUCTION
Lead Art Director Nicole Hardt
Digi Operator Jonas Reichert
SOURCE : GoSee ADVERTISING
