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“What drives me is the act of translating ideas into images. I want to visualize my thoughts, to express my fantasies and stories pictorially. Je ne prends pas de photos, je les fais.” says Peter Knapp, an influential figure in the international fashion world during the 1960s and ‘70s. Fotostiftung Schweiz has dedicated an exhibition to him.
Transitioning from typographer and graphic designer to an artist, art director, photographer and director: Peter Knapp’s ideas for layout and typography as well as his dynamic photographs turned the magazine Elle into a leading medium of the fashion industry in the 1960s.
After studying at the Zurich School of Applied Arts, he enjoyed great success as an art director at Paris-based magazine Elle. In a time of social upheaval, which was reflected to no small extent in fashion, he found the right images for the liberation of the body and mind. Elle, a leading medium of emancipation under Editor-in-Chief Hélène Lazareff, contributed significantly to...