/ Head of Art Buying Prodigious Paris
Phone: + 33 1 56 41 80 85
RECENT POSTS of Béatrice Kagan, SORTED BY DATE
The world-famous Grand Slam tennis tournament ROLAND-GARROS in Paris announced a new five-year partnership with French automaker RENAULT prior to the tournament in 2022.
The campaign was photographed by SÉBASTIEN STAUB for Publicis Conseil and Prodigious Paris.
The premium partnership agreement includes displaying the Renault logo on the nets of the five main courts at Stade Roland-Garros. In addition, the car brand presented its electric and hybrid vehicles at the event to underscore Renault’s ambitious commitment to becoming all-electric in Europe by the year 2030.
Plus, organizers were provided with a fleet of 160 vehicles during the Grand Slam tournament. Renault has thus replaced rival French carmaker Peugeot as the partner of Roland-Garros, which has been associated with the tournament since 1984.
We read about the GIVE ME FIVE initiative that is part of the agreement online : “In parallel to this partnership deal, Renault is launching ‘GIVE ME 5’, the latest social...