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Prodigious Paris / Béatrice Kagan

Head of Art Buying Prodigious Paris

AB · Art Producer
Paris
 
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news featured by Michael Hanisch MICHAEL HANISCH presents the new RENAULT TRAFIC campaign, photographed with strong storytelling for Publicis Conseil and Renault in Valencia

Michael HANISCH realized the campaign for the new RENAULT TRAFIC, with both dynamic flair and elegance expressed in its modern design. Following an extensive round of scouting in advance, Michael and his team chose the greater Valencia area as the perfect hub for the shoot.

“The idea was to present the vehicles in a realistic environment with lots of emotion. The viewer remains a silent observer of the atmospheric scenes. We tell stories which are staged with the help of strong characters. We find ourselves first in front of the studio of an artist sending off his perfectly protected works. Then in a further scene, we watch the construction of a boat hull in a carpentry workshop. We continue to watch as a deliveryman goes about his work, then find ourselves on a construction site with unusual architecture, and finally, we see the entire model fleet arranged in a semi-circle at the port shortly after sundown. The atmosphere is cinematic and full of life. The spread is supported by...

31.01.2022 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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