News // 16 News by BEN & MARTIN
With the launch of its first-ever all-electric model, DACIA is writing yet another chapter of its success story. Denis Le Vot, member of the Executive Committee of Groupe Renault, announced the Dacia Spring as a game changer and an affordable e-mobility solution for everyone.
Dacia’s first compact city car, the Spring Electric, breaks the codes of conventional electric cars. Its high ground clearance, wheel arches and roof rack give it the perfect adventurous look for braving the urban jungle.
The DACIA Spring Electric campaign was photographed in Madrid by Cologne-based photographer and director duo BAM, aka BEN & MARTIN.
“With the launch of the new brand identity, Dacia is about to kick-off a new chapter of its history. Eighteen months ago, we presented the Renaulution plan. Since then, a lot has been achieved. We launched the New Sandero family confirming a top retail position in Europe, and we democratized electric mobility for everyone with the Spring.
We broke the rules introducing Jogger and reinventing the family car as only Dacia can do!
Today, we are breaking the rules of the automotive industry by enhancing the overall range at the same time! We break rules because it’s in our DNA: Dacia will always be Dacia!” Denis Le Vot, Executive Vice-President, CEO Dacia Brand.
The DACIA SPRING combines a range suitable for every day and flexible charging options with design, infotainment and low running costs. All while offering plenty of driving pleasure.
BAM was commissioned to realize the OOH motifs and the SOME campaign by French creative agency Publicis Paris. BAM is represented by Kai Tietz.
GoSee : renaultgroup.com & benandmartin.com
21.06.2022
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“50% documentary and 50% fiction, this short film about protagonist Flockey Ocscor leads us through his way of diving into his creative mindset as a dancer. The viewer is taken on a journey including the endless inspiration he explores, while his perception of reality is changed with every slight influence, always creating something totally different with every move. It’s him standing in his old shoes and riding new waves. Time after time.” director and photographer duo Ben & Martin, aka BAM, tell us about their recently finished film.
The two explain : “The title ‘This Is Not L.A.’ is a sarcastic allusion to the dazzling and wild world in the city of Los Angeles, creating a discrepancy between his reality and his desires. Since it was his creative path which led him to L.A, Flockey has, of course, a strong inspirational bond to the city. But as he states, it’s about yourself, the people, the vibe, and the atmosphere. It’s the moment that leads you so you don’t have to think about anything. Because this is a never-ending story of something unique in the making.”
Post production was in the hands of POP., Hamburg.
GoSee : benandmartin.com & this-is-seat.de//flockey-ocscor-king-of-locking
CREDITS
DIRECCIÓN : BEN & MARTIN AKA BAM
PROTAGONISTA: FLOCKEY OCSCOR
PRODUCCIÓN: KAI TIETZ & JAMBO JAMBO
DIRECTOR DE FOTOGRAFÍA: TRISTAN SIEFERT & LOUIS AMON JOSEK
EDICIÓN/DISEÑO DE SONIDO: SCHNITTFREQUENZ
MÚSICA: CHICO ABRAHEM
CORRECIÓN DE COLOR DE PELICULA: JONAS ELLERBROCK @ POP.COOL
DISEÑO & TIPOGRAFIA: OOOZ.CLUB
ILUSTRACIÓN: TANJA GELTSCH AKA TG-OK .
VESTUARIO: NATALIE SCHNEIDER STYLING
DESARROLLO WEB: JONAS PELZER
MUCHAS GRACIAS A THE QVEST COLOGNE x RUFFFACTORY x EVERYDAY PEOPLE x RAMP MAGAZINE
03.11.2021
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Vice Media subsidiary VIRTUE is the new lead agency for the Volkswagen R models. To realize the various launch campaigns, VIRTUE commissioned Cologne-based photographer team BAM.
Together with creatives Anna Nowok, Johannes Jatho, Romano Dudas and Producer Matthias Lip from VIRTUE, the production took them to southern Germany. The result is a fresh and modern mix which emotionally stages the lifestyle and premium character of the VW R models.
Production was supported by Kai Tietz together with GoSee Member Andreas Hofmann from PEAK Productions. Styling was taken care of by Natalie Schneider, and H&M came from Nadine Thoma @ NINA KLEIN. The look & feel was created in cooperation with TREY Digital Studio.
29.09.2021
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