For the second chapter of the Audi A6 allroad campaign, BAM returns to the duality at the heart of the vehicle: refined in design, adventurous by nature. Created in collaboration with thjnk and Audi, the new chapter takes the Audi A6 allroad e-hybrid into the Sierra de los Filabres in Almería, Spain. The green landscape and winding roads of the legendary Alto de Velefique provide a striking counterpoint to the clean white silhouette of the car.

Climbing to an elevation of 1,820 metres, the location provided the perfect setting to explore contrasts: elegance and capability, precise lines and untamed terrain.

The imagery combines real photography with carefully integrated CGI workflows. For post-production, BAM worked closely with Simon Schinken-Porschen and PX Group GmbH, creatively overseeing the process to bring the visual concept to life.

With this second chapter, BAM continues the visual language established in the first part of the campaign. For GoSee, the creative duo talks about... more