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KAPTURING c/o BIRGIT STÖVER ARTISTS created a photo and film set for PULL & BEAR complete with real models and avatars coming together in a 3D world. “Pull & Bear commissioned the duo to realize photos and direct for a new fashion campaign. What makes it so special was photographing and shooting real models and the set in the studio in such a way that the models interact with the avatars in a colorful and vibrant 3D world,” the agency tells us (DOP: Vincent Beck, creative direction and production: ACID Paris, Art Director: Zyva Studios, models: Kenzie Stimack, Alexis Sundman, Diogo Gomes, Jakob Zimny).
Pull & Bear is a big player in the fashion industry and part of the Inditex Group. In line with the new content visualization trends of its target audience, Pull & Bear focuses increasingly on the creation of content for social media.