, the world's leading marketplace for remote voice-over production and services, asked its leading voice over actors about the big trends they see in the targeting of creative campaigns as more brands turn to remote casting for voice over.
“Clients of Voices are executing global campaigns with our voice over actors who deliver over 100 languages and accents. Next to hyper-localization, a noteworthy trend we’ve seen is the development of a so-called global accent
,” says David Ciccarelli, founder and Chief Executive Officer of Voices. “Sessions with remote live recording technology have also become standard practice, giving creative producers access to global voice actors.“
The Global Accent
discovered his talent for flipping easily between country-specific accents when he moved from England to New Zealand at the age of 14—a time of social pressures in high school, where he quickly developed the New Zealand accent as a means to not stand out.
Today, Ricketts is internationally recognized in voice artistry and has mastered the delivery of premium...