German beer brand ASTRA belongs to the Holsten Brewery, which in turn is a subsidiary of Danish brewery Carlsberg. It’s famous for its witty ads – or, as Astra would put it: cheeky visuals that kinda come with the neighborhood.

The latest campaign was photographed by SVEN JACOBSEN for the agency Philipp und Keuntje. It was produced by Hamburg-based production company NU PROJECTS.

The campaign advertises the beer type Astra Helles. Or as Astra calls it : “ASTRA’s little freedom: milder, than the neighborhood will stand for. This golden-yellow wonder goes with: Elbe Beach, almost Fridays, and all the little freedoms found in the St. Pauli district. Shamelessly mild with 5.1% alcohol. Got a problem with it?”

Nu projects is a photo production company that specializes in realizing photo shoots and organizing them from A to Z : “Our team of skilled professionals is dedicated to making sure your production is flawless down to the very last detail – from location scouting to casting, scheduling, and communication with everyone involved.”


CREDITS
Client - Astra / Carlsberg
Photographer - Sven Jacobsen
Agent - Bransch / Jochen Hoops
Agency - Philipp und Keuntje
Head of Art Buying - Karen Schwarzer
Post Production - PuK Studios
Styling - Tina Bornmann
H&M - Nino Allegro
Model - Cecil Arp and others
Modeling Agency - Misfit Models Germany / Wondercast
Production - Nu Projects
 
19.06.2024 show complete article

Whether for a music video, a TVC for food, a fashion film or an animation, … you’ll find everything you need at UPDATE-24-BERLIN. Our GoSee event has long become a staple just as much for film as for photography.

It’s no secret : film and photography have been two sides of the same coin for quite some time – and crossover artists are always welcome – at advertising agencies or for advertising and fashion clients alike. UPDATE offers photography and film professionals the perfect platform to present what they do best.

Get inspired by the world of possibilities this opens for you as a visitor and meet the decision-makers and creatives at our salon at the place to be in Berlin : Telegraphenamt.

And if you’re interested in advertising your agency or services – we’ll be more than happy to make you a non-binding offer for a trade show booth.

UPDATE is the longest-running industry event of its kind connecting creative agencies and their clients in the real world. As part of the GoSee family, UPDATE reaches out to around 150,000 readers worldwide with its state-of-the-art NEWSLETTER – definitely the most exquisite audience in the industry.

GoSee : UPDATE-24-BERLIN  -- 18+19 APRIL 2024 -- TELEGRAPHENAMT, BERLIN MITTE.

*Accreditation for the two-day event is free of charge for ABs, CDs, ADs, direct clients, the press, … And now for the first time, photographers, stylists, directors, … can also receive accreditation for Friday free of charge via GoSee.
01.02.2024 show complete article

DB Cargo has embarked on a Festival Tour 2023 and is delivering to the headliners among the festivals in a climate-friendly way, of course, with beer, merchandise, and many more festival necessities. “We thought it deserved a hymn. Sung by people who love to deliver festival beer and are extremely good at it. And we can tell you this much right now: Boy, did they deliver!” DB CARGO.

The spot for the hymn was shot by Sven Schrader, and at his side was hair & makeup expert KARINA ASMUS.

The serious background: Each year, railway transport by DB Cargo reduces the CO2 emissions in the transport sector by up to seven million tons. With around 20 percent of the overall CO2 emissions, the transport sector is the third-largest cause of greenhouse gas emissions in Germany, after the energy sector and the industry. Around one quarter of climate-damaging gas is caused by heavy-duty vehicles.

“It’s a fact that freight trains cause less emissions than heavy-duty trucks. But it is also a fact that its hard to imagine freight transport entirely without trucks. Which is why we call it combined transport, where each means of transportation can contribute to its best abilities.” Dr. Sigrid Nikutta, Chairwoman of the Management Board DB Cargo and Member of the Management Board Freight Transport Deutsche Bahn.

According to experts, the amount of traffic on German roads will increase considerably in the years to come. At the same time, the German Federal government has committed to reducing CO2 emissions in the transport sector by 42 percent compared to the reference value from 1990.

GoSee : wirsindgueter.de/festivals & karinaasmus.de
17.07.2023 show complete article