News // 5 News by BRANSCH
DB Cargo has embarked on a Festival Tour 2023 and is delivering to the headliners among the festivals in a climate-friendly way, of course, with beer, merchandise, and many more festival necessities. “We thought it deserved a hymn. Sung by people who love to deliver festival beer and are extremely good at it. And we can tell you this much right now: Boy, did they deliver!” DB CARGO.
The spot for the hymn was shot by Sven Schrader, and at his side was hair & makeup expert KARINA ASMUS.
The serious background: Each year, railway transport by DB Cargo reduces the CO2 emissions in the transport sector by up to seven million tons. With around 20 percent of the overall CO2 emissions, the transport sector is the third-largest cause of greenhouse gas emissions in Germany, after the energy sector and the industry. Around one quarter of climate-damaging gas is caused by heavy-duty vehicles.
“It’s a fact that freight trains cause less emissions than heavy-duty trucks. But it is also a fact that its hard to imagine freight transport entirely without trucks. Which is why we call it combined transport, where each means of transportation can contribute to its best abilities.” Dr. Sigrid Nikutta, Chairwoman of the Management Board DB Cargo and Member of the Management Board Freight Transport Deutsche Bahn.
According to experts, the amount of traffic on German roads will increase considerably in the years to come. At the same time, the German Federal government has committed to reducing CO2 emissions in the transport sector by 42 percent compared to the reference value from 1990.
GoSee : wirsindgueter.de/festivals & karinaasmus.de
17.07.2023
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Flink SE, founded in 2020, is a German on-demand delivery service that delivers everyday items directly to consumers. The company is the third largest delivery service in Europe. According to the company, Flink delivers to around 10 million customers in more than 140 locations in over 60 cities across Europe.
The latest campaign was photographed by Sven Schrader with set design by Peter KLARE C/O BASICS.BERLIN.
In multiple funding rounds, Flink received several hundred million US dollars in seed capital, among others, from the investor group led by DoorDash as well as from Rewe. In a further funding round in December 2021, Flink received around 750 million dollars and was subsequently valued at nearly $3B.
GoSee : goflink.com & basics.berlin
CREDITS
CLIENT Flink SE
PRODUCTION Claas Cropp Creative Productions GmbH
SET DESIGN Peter Klare c/o basics berlin
PHOTOGRAPHER Sven Schrader c/o BRANSCH
11.07.2023
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It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.
A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.
Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.
UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon
22.05.2023
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