Finally, the HARIBO Gold Bear and its no less lovable-delectable colleague Mr. Gummi Bear have their very own socks ! Made possible by the fashion cooperation between Haribo and sock specialist Falke. Photographed by Stephan Glathe for the feel-good co-op were BRODYBOOKINGS models Lina and Ben.

“Generations love them and grew up with them. The HARIBO Gold Bears have been a successful product, around for more than 90 years in the deliciously fruity flavors pineapple, apple, strawberry, raspberry, juicy orange and lemon.” HARIBO.

The Falke Group, founded in 1895 by Franz Falke-Rohen, is a German family company from Schmallenberg in the Sauerland that mainly manufactures socks.

“Socks and fruit gummies are usually not mentioned in the same breath. But FALKE and HARIBO have far more in common than one might notice at first glance. Both are German family businesses with more than 100 years of history, known for their strong sense of family and their high quality standards. Their common...