featured by Marc Trautmann :

'Provocative' - Automotive Staging with a Strong Fashion Focus – The BMW M4 in a Film & Photo Project by MARC TRAUTMANN

For his latest project with the BMW M4, shot in Cape Town, MARC TRAUTMANN showcases his modern take on the M Coupe series for GoSee. Now, we present the film to you. The car combines perfect aesthetics with the typical M-sport performance, enhanced by cutting-edge motorsport technologies. Alongside the car, model Mitchell Akat adds an intense attitude to the scene, bringing even more energy to the visuals. The model is currently featured in the Balmain x The Lion King 2024 campaign. The creative direction for the fashion approach was led by Chrisna De Bruyn, Creative Director, Stylist, and Founder of Africaisnow Magazine. She chose fashion by Rick Owens for this project. The production was handled by Executive Producer Daniel Siegler.

MARC TRAUTMANN is an internationally renowned automotive photographer, known for his unique vehicle portrayals blended with elements of fashion and lifestyle. With his artistic vision, he has earned a prominent place in the automotive photography world, bringing the aesthetics and design of cars to life in innovative ways. His photographic style he describes as “something composed, graphic.” It is more about design than direct emotion. “I tend to take a step back to create a more graphic setting. People are always part of a larger picture.”

Early inspirations came from fashion magazines, and as a young photographer, he worked as an assistant to Annie Leibovitz. Today, he draws much of his inspiration from films—not so much for their critical acclaim, but for their stylistic choices and visual compositions. “Even if the storyline is weak, but the images are strong, for me, that’s a good film.” This led him to explore moving images, and in recent years, Trautmann has worked on several commercials and videos where he also acted as cinematographer.

Another creative tool in Trautmann’s photographic arsenal is CGI. With this, he can create visual worlds that would be difficult to achieve in reality. “With CGI, you can bring together things in an image that would be hard to merge in real life.” For him, photography has evolved beyond just capturing a good shot. “The photographer becomes the director, the filmmaker.”

CREDITS
Production @littlebigglobal
Drone and DP @bigbird_cinematography @jonno_searle @nicole__henning
Executive producer @dpsiegler
Styling: @chrisnadebruyn @ulricaknutsdotter
Make up: @makaira_mua
Model: @mitchellakat
Postproduction stills: @felix.schoeppner
 
15.11.2024 show complete article

featured by Marc Trautmann :

MARC TRAUTMANN presents BMW M4 x RICK OWENS

Two worlds collide in vibrant and contrasting Cape Town: the avant-garde fashion of Rick Owens and the dynamic BMW M4 sports car.

Created under the blazing South African sun was an impressive series of images that impressively showcases the symbiosis of fashion and design. The powerful lines and striking design of the M4 engage in a harmoniously interplay with the dark, sculptural works of Rick Owens in the bright sunshine.

Smooth & shiny metal meets the unfamiliar, flowing fabrics of fashion. The harsh light is intrinsic to the narrative as it intensifies shadows and features, making metallic surfaces glisten even more brilliantly while adding depth and texture. In unison, they tell a visual story that captures both the dynamism and power of modern automotive design and the essence of avant-garde fashion culture in deeper, more artificial dimensions.

The images of the series are not only a tribute to two icons of their respective worlds but also an expression of what follows when fashion meets speed and when avant-garde meets performance. 

GoSee : rickowens.eu
 
04.06.2024 show complete article