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CONTI PRODUCTIONS produced the HEINEKEN SILVER campaign for Publicis Conseil (Creative Directors: Anthony Clouet and Nicolas Denis, Art Buying: Flore Silberfeld), and the motifs were photographed by Louise CARRASCO c/o LGA (GoSee reported). Producers were Nicolas Billon and Jade Occhhipinti.
Following its witty market launch in the metaverse across the pond, Heineken Silver is making its real-world appearance in around fifteen European markets. After Heineken 0.0, this is the second version of Heineken Original, a reference upon which the global giant has been building its brand since 1873. To mark the occasion, Heineken promises us the most significant market launch of the year throughout the beer universe.
The new lager beer by the beer industry’s big player is brewed using an ice-cold lagering process to create a beer that tastes considerably less bitter than the brand’s main lager beer. The market launch is specifically aimed at sparking the interest of Generation Z and...