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Augmented reality goes fashion – resulting from the collaboration between fashion brand LUISA CERANO and MONICA MENEZ is an artistic project which, at the same time, stages the capsule collection digitally for the 25th anniversary of the label.
The topic explored by Monica Menez is an unusual type of time transformation and glimpse back into the future. The project blurs the boundaries between fashion, art and technology: the AR photo spread redefines the perception of fashion – and the role of the viewer. LUISA CERANO thus sparks a paradigm change in how fashion photography is staged.
MONICA MENEZ tells GoSee : “At the beginning of the year, Luisa Cerano asked me if I felt like photographing the exclusive capsule collection for the 25th anniversary of the company. They booked me as an artist, and I had carte blanche, which was phenomenal. I developed an exhibition concept with which the photos can also be experienced in augmented reality. For each picture I photographed, there are...