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News // 39 News by Patrick Curtet

‘Designed To Exceed Your Expectations At Every Turn’ – PATRICK CURTET, aka MPCurtet, face-to-face with the GENESIS GV80

“Meet the first ever SUV from GENESIS, pushing the limits of style and performance with a full suite of intuitive technology, all-road capability, luxurious comfort for all passengers, and design that stops you in your tracks.” The Genesis GV80 ushers in a new era of what a modern luxury SUV is meant to be. MP CURTET was commissioned by the agency Innocean USA to enhance the beauty of the beast both on road and off.

“We developed the GV80 by looking inward and asking ourselves how the Genesis brand DNA could put our very first SUV a cut above the rest, and I’m overwhelmed by what the design, engineering and development teams have accomplished. It’s proof that we infuse the spirit of youth and wonder into everything we do.” Mark Del Rosso, CEO, Genesis Motor North America.

Creative director was David Mesfin, art buyer and agency producer was Rachel Crain, and it was produced by MJ 68. Post production by Jenny Cremer.
GoSee : genesis.com////genesis-gv80
18.01.2021 show complete article


featured by Severin Wendeler : KEEP YOUR MIND MOVING – Mercedes Full CGI project by M&P Curtet c/o SEVERIN WENDELER & Curve Digital

In this crazy world, whenever our movement is restricted, our creativity continues to travel beyond our constraints. M&P CURTET teamed up with Curve Digital and LA CREATIVE TEAM to take on the challenge of creating a complete campaign in print and video without even leaving their desks. After a bit of brainstorming, long talks, plenty of preparation, and drawing a few mood boards, they ultimately came up with a mutual concept.

Curve Digital put all the manpower of both studios together, in the UK and Los Angeles, to finalize the visuals. And after tackling challenge upon challenge, they pushed the envelope to create moving images in collaboration with LA CREATIVE TEAM. Spotbot LA put on the final touches in color grading and sound design.
22.11.2020 show complete article


featured by Severin Wendeler : REBIRTH – model Hayden Graye in front of the camera of Director M&P Curtet c/o SEVERIN WENDELER in Los Angeles

Director M&P Curtet c/o SEVERIN WENDELER staged a video with Hayden Graye. LA Creative Team took care of both art direction and post production.
22.11.2020 show complete article