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News // 28 News by MP CURTET

featured by FIXIP : CX-70 Unveiled: A Seamless Symphony of Innovation’ - FIXIP, Los Angeles, presents you the new MAZDA campaign, photographed by MP CURTET

FIXIP Creative Post-Production Studio tells us : “Collaborating with MP Curtet and Mazda USA’s creative team, we successfully launched the CX-70, ensuring a seamless process from production to delivery. Our careful and natural approach resulted in an impactful campaign that surpassed client expectations.

Partnering with renowned photographers MP Curtet added excellence to the campaign. Their creativity harmonized perfectly with the Mazda design philosophy, crafting visually stunning imagery that captured the essence of the CX-70.

Throughout the project, our teams worked in unison, fusing creativity with technical expertise. Being part of it from the shoot through post-production enabled us to address challenges promptly, ensuring results that exceeded expectations.

The CX-70 demanded a campaign showcasing its features and design. Our collaborative efforts highlighted its technical prowess and aesthetic appeal across various platforms, from social media teasers to traditional print materials.

In conclusion, the collaboration between Mazda, MP Curtet, and our teams sets a benchmark for future automotive campaigns. The CX-70 launch not only introduced an exceptional vehicle but also marked the beginning of an exhilarating chapter for Mazda.”

Fixip is a team of highly talented specialists in the areas of retouching, editing, colorgrading, and creating digital assets using CGI. The team is based in the USA and Europe, and is highly versatile, depending on the project.

 With fifteen years of experience, Fixip is known for its fast turnaround, responsiveness to client requests, and use of the latest technologies, such as real-time rendering in Unreal Engine. 

The company has worked with clients such as Cadillac, Genesis, Hyundai, Mazda or Toyota with vast experience in creating digital assets for advertising campaigns, magazine covers, catalogs or social media. Fixip’s goal is to deliver digital assets with a soul while realizing the creative vision of their clients – and pushing the boundaries of creativity.

27.02.2024 show complete article


‘Great to Drive Isn’t Enough’ – we present you the MAZDA CX-90 campaign by MP CURTET in stills & motion

The all-new MAZDA CX-90, staged in stills and motion for the latest campaign by LA-based French creative duo MP Curtet, is as luxurious as it is powerful. Its sleek design, elegance and unparalleled driving dynamics speak for themselves – and are precisely why it’s a cut above the rest.

Creative duo MP CURTET bring their own elegant signature to the visuals – to perfectly underscore the image of the vehicle. Cooperating closely with the Mazda brand now for six years, the two creatives continue to push the envelope – and support the brand on a mission to advance its evolution.

With remarkable performance metrics, the MAZDA CX-90 features sharp road handling and turbocharged acceleration. On city streets or the highway, buckle up for an exhilarating ride par excellence while enjoying the luxury and comfort of first-in-class tech paired with finest quality materials in the interior.

“Thank you all at Mazda North American Operations - Chris Hill - Cora Tan (MBA) - Mario Gallardo - Yasutake Tsuchida - Mia Natsume - Jacques Flynn - Kaoru Seo - Erik Chrisman - Jennifer Muranaka - Jessica Mirolla - Brianne Yax - Elizabeth Carr-Ernst - Marlyne Curtet - Michael Horta - Giolliosa Fuller - Tim Curtet - Vic Huber - FIXIP - Mika Laujin …” Patrick Curtet, Director & Photographer c/o MP CURTET.

@mpcurtet are represented by Kathryn Tyrrel O’Connor c/o B&A REPS in the US and by Christian Severin c/o Severin Wendeler Creative Production GmbH in Europe as well as by Jade OCCHIPINTI c/o BEAM Photography in France.
23.02.2024 show complete article


More DUSTER than ever before – MP CURTET go on- and off-road for the DACIA Duster campaign

The DACIA Duster is still in the fast lane. MP CURTET and their team took it up and down Spain on commission for the French agency Publicis. Their mission : produce the campaign for the new DUSTER, now in its third generation. An even tougher and more aggressive design, renowned and enhanced capabilities, both on- and off-road, paired with tried & tested efficiency – make it as versatile as ever!

Making its market debut in 2010 and revamped for the first time in 2017, the Duster has carved out quite the success story for itself thanks to its unconventional approach to the SUV segment. Over the course of its thirteen-year trajectory, the model has garnered more than 40 awards with over 2.2 million vehicles produced. 

Dacia sold 493,511 vehicles (VP+VU) in the first nine months of 2023, up 16.7% on the same period in 2022. And with 154,460 vehicles sold, the Dacia Duster grew 4.1% compared to the same period the year before – holding its ground as the best-selling SUV for private customers in Europe.

Dacia is a Romanian automobile manufacturer which belongs to the Renault Group. Its name is Latin and pays tribute to the history of Romania as the Roman province of Dacia. The new Duster is built at the Mioveni plant in Argeș County, in the Greater Wallachia region. As the automobile production of Dacia evolved under the Renault Group, Mioven developed into a modern city with a growing economy in the automotive industry and service sector.

Dacia – for more fun on- and off-road.

GoSee : dacia.ro & mpcurtet.com

Client: Dacia / Renault Group
Arnaud Belloni: Renault Global CMO
Carine Gailliez: VP, Dacia Brand Marketing Communication of Renault Group
Greti Gruden: Content Strategy Manager and Countries Coordination
Julie Bohkobza: Creative Director
German Gomez: Chef du service stratégie de contact
Laurent Picard: Images and Graphics at Dacia - Renault Group
Agency: Publicis
Producer: Aurore Gay
Production Coordinator: Léa Vinarnic
Creative Director: Nicolas Brun - Nicolas Poirier
Production: Beam Photography
Thomas Coudriet, Jade Occhipinti
Executive Producers: SLSO Stephane Levêque, Rosane Cusin
Post Production: Additive Studios, Peter Aylward, Matthew Stevens

07.12.2023 show complete article