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David Daub photographs the MINI Paul Smith Edition 2025 - British icons reinterpreted

For the MINI Paul Smith Edition 2025, photographer David Daub brings together two British design icons: MINI and Paul Smith. The result is a reduced and graphically refined visual world positioned between fashion, design and automotive imagery.

The new MINI Paul Smith Edition reinterprets the MINI Cooper family through the unmistakable signature of the British designer - defined by distinctive color palettes, characteristic stripes and handwritten details. At the center are individuality, optimism and the idea of a fresh start every day.

The edition is presented in Paul Smith’s curated finishes Inspired White, Statement Grey and Midnight Black, complemented by exclusive exterior details and a unique roof design.

David Daub stages the special edition with clean visual composition, controlled lighting moods and a refined sense for surface, color and proportion - somewhere between British coolness, studio aesthetics and contemporary car design.

 
21.05.2026 show complete article

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XIAOMI – Experience the future of driving: David DAUB directs the Xiaomi Vision Gran Turismo Concept Car campaign in Shanghai

Photographer and director David DAUB created the visual campaign for the new Xiaomi Vision Gran Turismo Concept Car in Shanghai. With a cinematic visual language, he translates the vehicle’s futuristic design into a dynamic campaign positioned between high-end automotive and digital vision.

At the core is a radically aerodynamic concept: “Sculpted by the wind, every line is designed for aerodynamic perfection. Experience the future of driving.” - an approach that David Daub consistently brings to life together with Creative Director Yimeng Bai. Flowing light edges, precisely crafted reflections and an almost sculptural staging turn the car into an object from the future.

The Xiaomi Vision Gran Turismo was developed in collaboration with the gaming platform Gran Turismo and marks a key milestone in Xiaomi’s still young automotive division. With this showcar, the company defines its own design language for future vehicles – globally oriented, technology-driven and strongly influenced by performance aesthetics.

Fabian Schmölz, Head of Exterior Design Xiaomi EV Europe, highlights the significance of the project: “From zero to Xiaomi’s first showcar! Less than a year and we are presenting Xiaomi’s first showcar – first Vision GT, our first project from Munich Design Studio. A young Munich team delivering at this level under real pressure, protecting the core idea until the very last stage and collaborating globally from day one. From Munich to Shanghai, this project proves what is possible when creative conviction meets global alignment. This showcar signals the beginning of Xiaomi’s automotive design language on a global stage. ‘Shaped by the wind’.”

With this campaign, David Daub successfully translates that ambition into images – establishing a new visual language for a brand set on actively shaping the future of mobility.

David Daub c/o WILDFOX RUNNING works internationally as a photographer and director at the intersection of automotive, lifestyle and high-end advertising. His work is defined by precise lighting, strong compositions and a contemporary aesthetic. Whether still or moving image, he creates visual narratives that go beyond documentation – combining technical excellence with emotional impact.

 
24.03.2026 show complete article

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'Strive for clarity' - AUDI Concept C and Harris Dickinson photographed by David Daub c/o WILDFOX RUNNING  for Kemmler Kemmler

DAVID DAUB c/o WILDFOX RUNNING photographed the black-and-white visuals for the new AUDI campaign “Strive for Clarity”, featuring Harris Dickinson and the Audi Concept C. The reduced, focused imagery underscores the core message of the campaign: clarity as an attitude, an aesthetic principle, and a vision for the brand.

British actor and director Harris Dickinson embodies the belief that imagination and risk-taking lead to growth – making him the central figure of the “Strive for Clarity” campaign.

Audi’s collaboration with Harris Dickinson was a deliberate decision to bring the “strive for clarity” mindset to life. In an arthouse-inspired short film, Dickinson portrays an actor-director navigating noise and distraction in order to rediscover his purpose. Audi positions him as a champion of this new way of thinking. In a world full of excess and interruption, Audi’s mantra of “reduction to the essential” means focusing on what truly matters.

As Audi’s leading culture agency, Kemmler & Kemmler was commissioned to develop the brand’s first culturally driven campaign. : 'In the search for clarity, we revisited Audi’s rich heritage of engineering and design – not to linger in the past, but to understand how precision and purity shaped what was to come next. The communication launched with a reflection on the icons that defined Audi’s legacy, using their spirit of innovation as a guiding light for the brand’s new design direction. Ahead of the IAA, sequestered in an expansive studio in Munich and under watchful eyes, we began documenting the next chapter of Audi excellence – the Concept C. Shot at the Hyperbowl by photographer David Daub, the imagery captured the athletic minimalism of the Concept C, highlighting the understated elegance of every line and surface. The Concept C then travelled to the home of the Renaissance – Milan – for its official launch. ..'

 
03.12.2025 show complete article