News // 34 News by David Maurer
Fasten your feathers ! Transportation specialist DAVID MAURER had the honor of showcasing the new MINI COOPER CONVERTIBLE for the new campaign.
True to the motto “Always Open. For Everyone,” David Maurer's task was to capture the driving pleasure and a touch of British fun with the MINI Cooper Convertible on the road with his camera.
“Go-kart feeling with the top down. Summer, sun, driving pleasure. The sky above you, the road ahead: experience the legendary go-kart feeling in the stylish MINI Cooper Convertible and leave your worries behind. Driving with the top down has never felt so good or looked so good.” MINI
The electric 3-in-1 soft top can be fully opened in around 18 seconds, even while driving at speeds of up to 30 km/h. There is also a sunroof mode that opens the soft top up to 40 cm for an extra dose of sunlight.
The global campaign for the MINI Cooper Convertible by David Maurer is modern, eye-catching, cheerful, and uses a red eye-catcher and white to convey the core message with a wink: Always open. For everyone.
The agency in charge was Accenture Song with Creative Director Martin Terhart and Art Director Johann Witbrood Botha.
GoSee : mini.com
05.12.2025
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For BMW’s latest Fall/Winter campaign, DAVID MAURER took on both direction and photography, creating an atmospheric production that unites design, dynamism, and elegance. At the center of the campaign is the BMW X3, which David presents against a striking outdoor backdrop as the perfect companion for the colder season.
With his cinematic eye, David Maurer combines the distinctive design language of the BMW X3 with the sophisticated world of Original BMW Accessories – a seamless interplay of function, luxury, and emotional visual power. GoSee Member ADD PICTURES supervised the production.
13.11.2025
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For the BMW X3, a mid-size SUV produced since fall 2003, the task was to showcase Original BMW Accessories for the BMW Spring/Summer '25 campaign in a lightweight manner. Models Simonas Pham and Carlotta S. posed for the camera of director and photographer DAVID MAURER.
Original BMW Accessories offer you everything that makes your BMW even better. From practical accessories to stylish features.
"Summer only comes once a year. With Original BMW Accessories, you can make every day special. With extra storage space for spontaneous adventures, practical storage options in the interior, or protective equipment that will help your plans survive any summer storm. Find what makes your summer unique." BMW
The campaign was overseen by experienced producer Sylvia Houari-Fah c/o BMW. PRINZ PRODUCTIONS was responsible for the production of the Customer Support 360° Seasonal Campaign. The result is 'a package of inspiring, authentic, and joyful images/video of premium Original BMW Accessories.'
On gosee.news, we present you a one-minute video and two spots on the topic of 'tires,' as well as the campaign motifs. All by David Maurer.
10.07.2025
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