News // 36 News by David Maurer
The moment has finally arrived: Transportation photographer David Maurer puts the brand-new BMW iX3 in the spotlight. The photos were taken in Spain when the iX3 was still a top-secret prototype, hidden from the public eye.
"Factory security personnel were present throughout the entire shoot – a clear indication of the importance of this market launch for BMW," David Maurer tells us.
The BMW iX3, a fully electric SUV the size of an X3, is one of BMW's most important new electric vehicles – it represents the completely new generation built on the so-called "New Class" platform. With this, BMW is launching its next EV era full steam ahead into the future.
The first generation was still based on the standard X3 with its combustion engine platform. The new generation, however, was developed from the ground up as an electric vehicle. BMW unveiled the new iX3 in 2025 – making it officially the first production model built on the new "New Class" EV platform.
Sheer driving pleasure: A highlight is the "Heart of Joy"—BMW's name for the new central computer for driving dynamics. According to BMW, it coordinates steering, recuperation, and stability extremely quickly—and you'll notice this in the driving experience alone. "Recuperation"—or regenerative braking—in an electric car means that valuable energy is recovered during braking or coasting.
The new iX3 is built in a brand-new BMW plant in Debrecen, Hungary's second-largest city. BMW emphasizes more sustainable production and local battery assembly. Debrecen is located about 200 km east of Budapest and is currently developing rapidly into a major European e-mobility hub. Battery manufacturers and suppliers are also investing heavily there.
"The First of a New Era."—The main international campaign for the new BMW iX3 was created by Jung von Matt Hamburg. More BMW than ever.
18.05.2026
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Always have everything with you - David Maurer photographed and filmed the current BMW ORIGINAL ACCESSORIES Fall/Winter 2026 campaign. Alongside him is the BMW X3 M50 xDrive, which, with nearly 400 hp and an M Sport package (including an M leather steering wheel and Alcantara upholstery), is positioned as the sporty top model in the series.
The production took place as a "nomadic" project over a week in Germany, Italy, and Austria to capture authentic winter and mountain landscapes. Under the motto "Be ready for every journey," the campaign emphasizes that the accessories are tailor-made to enhance safety, functionality, and style in all weather conditions.
Among the featured items are aerodynamically optimized roof boxes and special ski and snowboard carriers that can safely transport up to five pairs of skis.
On the BMW side, Sylvia Houari-Fah from the BMW Group (Accessories and Lifestyle division) was involved in the campaign, which was produced by ADD PICTURES.
20.03.2026
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Fasten your feathers ! Transportation specialist DAVID MAURER had the honor of showcasing the new MINI COOPER CONVERTIBLE for the new campaign.
True to the motto “Always Open. For Everyone,” David Maurer's task was to capture the driving pleasure and a touch of British fun with the MINI Cooper Convertible on the road with his camera.
“Go-kart feeling with the top down. Summer, sun, driving pleasure. The sky above you, the road ahead: experience the legendary go-kart feeling in the stylish MINI Cooper Convertible and leave your worries behind. Driving with the top down has never felt so good or looked so good.” MINI
The electric 3-in-1 soft top can be fully opened in around 18 seconds, even while driving at speeds of up to 30 km/h. There is also a sunroof mode that opens the soft top up to 40 cm for an extra dose of sunlight.
The global campaign for the MINI Cooper Convertible by David Maurer is modern, eye-catching, cheerful, and uses a red eye-catcher and white to convey the core message with a wink: Always open. For everyone.
The agency in charge was Accenture Song with Creative Director Martin Terhart and Art Director Johann Witbrood Botha.
GoSee : mini.com
05.12.2025
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