Europe’s first porcelain manufacturer MEISSEN launches a Spring campaign that reinterprets the brand’s heritage as a source of timeless inspiration. Under the title “Imaginative Awakening”, MEISSEN presents its new Spring collection, demonstrating how the manufactory’s more than 315-year heritage is translated into a living creative resource for today.

Imaginative visual worlds were created to showcase the new collection across tableware, home décor, art, figurines and jewellery. Photographer Dirk Weyer and AI artist Jeannette Bergen jointly developed the visual execution, with art buying by Kerstin Mende. The campaign combines tradition and innovation in an aesthetic that highlights the brand’s uniqueness.

“MEISSEN stands for over 315 years of design excellence — every new technology has to prove itself against that standard. Photography defines the look, AI opens up new creative spaces, and the film is created from the same images. In the end, only one thing matters: that the image resonates, not how it was made. For me, this hybrid approach is the future of high-end campaign production.” Director & Photographer Dirk Weyer

Lena Hensel, Creative Director at MEISSEN: „‘Fantasievolles Erwachen’ ist eine Liebeserklärung an das Schöne, das Authentische, das Wagemutige und das Individuelle geworden. Jedes MEISSEN-Stück trägt eine zauberhafte Geschichte in sich und zugleich die schöpferische Freiheit, neu gedacht zu werden. Wir freuen uns sehr, dass wir mit Scholz & Friends einen Partner gefunden haben, der unsere Tradition verstanden hat und sie in einer traumhaften Bildsprache federleicht mit der Gegenwart verbindet.“

At the core of the creative concept was the question of how a luxury brand with over 300 years of design heritage can be translated into the present day. „Wir schaffen eine neue MEISSEN-Ära, in der zeitgemäße Romantik als Plattform für grenzenlose Fantasie neu interpretiert wird. Unsere Bildsprache verbindet Respekt vor der Vergangenheit mit lebendiger Kreativität und einem Augenzwinkern. So erzählen wir fantastische Geschichten und machen die einzigartige Welt von MEISSEN erlebbar,“ explains Nicole Thalheim, Head of Design at Scholz & Friends Hamburg.

Colour plays a central role: the more than 300 nuances of the manufactory’s proprietary colour system, developed in its laboratory since 1720, are used as a defining design element that conveys the brand’s values and uniqueness. MEISSEN reinterprets individuality and timeless elegance, reaching a broader audience while maintaining its unmistakably exclusive identity.




The campaign is designed for use across catalogues, flyers, point of sale, social media, the website and direct mailings, and will be visible throughout Spring and Summer.

 
15.04.2026 show complete article

With a refined sense for light, material, and atmosphere, STUDIO DIRK WEYER elegantly staged the iconic BREITLING Navitimer Cosmonaute for the WEMPE Signature Collection. The campaign (agency: von Buchholtz GmbH) fuses the technical precision of the timepiece with the visual clarity and distinctive aesthetic of the WEMPE brand – while capturing the timeless fascination that true design classics evoke.

In spring 2025, the legendary BREITLING Navitimer Cosmonaute celebrated its triumphant comeback – a timepiece originally developed for space missions and long regarded as a symbol of exploration and precision. The model now returns as part of the WEMPE Signature Collection, limited to just 50 exclusive pieces.

The WEMPE Signature Collection stands for exceptional watchmaking expertise and a true passion for horology. Created in collaboration with some of the world’s most renowned watch brands, these limited editions merge WEMPE’s craftsmanship and customer insight into a remarkable series of iconic timepieces – each with its own distinctive character.

 
14.11.2025 show complete article

'With its watch creations, the exquisite Swiss manufacturer celebrates the lightness of being on the one hand and is committed to fair conditions in trade and mining on the other. In this way, Chopard impressively shows us how luxury and a sense of responsibility can be combined in the most beautiful way.' WEMPE.

For the WEMPE Signature Collection X CHOPARD, the STUDIO DIRK WEYER was exclusively responsible for direction, camera and production for the campaign spot shown here. The client was the renowned Hamburg creative agency von Buchholtz.

Wempe Signature Collection X Chopard: 'Chopard Happy Sport. A watch that broke with conventions. Thirty years ago, Chopard dared to combine diamonds and stainless steel and released the diamonds from their settings. In turn, they keep rewarding us with their everlasting dance on the dial. We are proud to spread this happiness around the world together with Chopard and 50 limited-edition watches of this iconic model.' WEMPE.

“At Chopard, we are guided by an infinitely positive, liberating, and joyful philosophy. We want to embody a carefree and happy state of mind without compromising on the highest quality.” CAROLINE SCHEUFELE, Co-President and Artistic Director, CHOPARD

The Wempe Signature Collection represents the highest level of watchmaking craftsmanship: “In collaboration with the world's greatest watch brands, our knowledge and the wishes of our customers flow into their most coveted collections. A spectacular series of iconic watch models with unmistakable character in an exclusive edition – unique worldwide.”

GoSee : wempe.com

 
15.07.2025 show complete article