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News // 15 News by Studio Dirk Weyer

LONGINES X WEMPE – STUDIO DIRK WEYER presents the LONGINES SPIRIT ZULU TIME Special Edition

STUDIO DIRK WEYER is proud to present the elegant LONGINES SPIRIT ZULU TIME Special Edition, the result of a partnership between watchmaker Longines and jeweler Wempe. With only 300 watches available worldwide, this limited edition combines classic design with cutting-edge technology.

“Our studio has captured each and every detail of the watch in photos and film – from the royal blue ceramic bezel to the deep black dial. The Longines Spirit Zulu Time stands just as much for tradition as it does for innovation. Values lived and breathed by Longines and Wempe since 1925.” Dirk tells GoSee.
25.01.2024 show complete article

 

STUDIO DIRK WEYER photographs for ATOLL OUTDOOR KITCHENS - Redefining Living Spaces

STUDIO DIRK WEYER has developed a strong communication strategy in close cooperation with ATOLL OUTDOOR KITCHENS and Head of Marketing & Sales Alisa Schaffer and designed the complete look & feel of the brand. “Our cooperation has not only redefined the brand visually, it has also created a unique visual style which highlights the quality of the products,” Dirk tells GoSee.

ATOLL is a start-up based in Berlin with the goal of rethinking living space through innovative products such as dinner tables with invisible induction for cooking as well as a multifunctional outdoor kitchen.

The kitchen combines modularity, functionality & design – thus bringing the benefits of a conventional kitchen to the garden, terrace or balcony. The modular design of the new outdoor kitchen allows customers to customize cooking, refrigeration and storage modules to meet their specific needs. In the future, according to the manufacturer, useful expansion modules will be added featuring seamless plug-and-play integration.

Dirk creates still life and moving images for international brands. Through years of working for high-end clients such as Montblanc, Miele and Rimowa, Dirk has developed to become one of the most renowned specialists for aesthetically sophisticated product photography and film.

GoSee dirkweyer.com
16.10.2023 show complete article

 

‘Seeing tea differently - since 1879’ - STUDIO DIRK WEYER photographs the recruitment campaign for tea company HÄLSSEN & LYON

Finding new qualified personnel is just as difficult in the tea business. HÄLSSEN & LYON, one of the most renowned tea companies in the world, is stepping up to the challenge with an unusual recruitment campaign. What they’re looking for are employees with a special sense for the extraordinary versatility of tea. The campaign was developed by the Hamburg-based agency Häppy.

The HR motifs photographed by DIRK WEYER for the employer brand HÄLSSEN & LYON were created with a nod to the classic eye exam conducted by an optician or eye doctor. Alongside a headline reminiscent of a visual acuity test with the Snellen eye chart, we also see colored tea circles containing numbers of a slightly different color below, in a reference to the Ishihara test for red-green color deficiency. The numbers depicted show 1879, the founding year of Hälssen & Lyon.

The question “Do you see the difference?” not only directs attention to the tea visual and the actual job offer, it also leads to an unconventional description of the types of tea presented. Precisely how the employees-to-be of H&L would ideally see it too – while, others, perhaps not quite so well. These motifs are to be used both at job fairs and online, and are an integral part of the HR marketing campaign.

GoSee dirkweyer.de
12.09.2023 show complete article