The new VOLKSWAGEN GOLF GTI is out – and we present you the very first artwork for it! This icon of the automotive industry embraces lifestyle, diversity and, of course – fun. And that not only behind the wheel.

Photos for the GOLF GTI campaign were shot by FRITHJOF OHM INCL. PRETZSCH in Cape Town, South Africa.

“Just the first part of this very special production where we got to shoot the full artwork for the next generation of this absolute automotive icon, which turned out to be a very inspiring collaboration with Volkswagen, DDB Berlin & Paris.” Frithjof Ohm.

The campaign was produced on location by Cape Town Productions.