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News // 43 News by Uwe Duettmann

UWE DUETTMANN photographs showmaster Günther Jauch as testimonial for the LIDL sustainability campaign ‘For the love of nature?' for M&C Saatchi Sport & Entertainment

LIDL had prominent support on board for the campaign all about sustainability. Günther Jauch advertised a non-returnable bottle as eco-friendly, for which he was photographed by UWE DUETTMANN. With videos, ads and the website diekreislaufflasche.de, Lidl wants to spread important information on the campaign ‘For the Love of Nature’.

The circular bottle, made 100% of recycled PET plastic (rPET), is one of the most eco-friendly bottles compared to the ordinary re-usable bottles examined according to the Institute for Energy and Environmental Research (IFEU). The campaign climbed to the very top of the ad charts but also sparked a debate in the media about non-returnable bottles made from recycled plastic.

The agency was Berlin-based M&C Saatchi Sport & Entertainment, with production by Bears calling.
06.06.2023 show complete article



The VW TIGUAN ALLSPACE makes it possible to live in broader dimensions – with a longer wheelbase, optional 7 seats and up to 2.5 tons towing capacity. Uwe Duettmann photographed the model with a distinctive SUV character.

Creative responsibility was in the hands of Team Voltage DDB Berlin, with styling taken care of by Christiane Graf, hair & makeup by Spiridula Fountoglou, production by GoSee Member CLAAS CROPP, and post by Digitales Leben.

GoSee duettmann.com
16.05.2023 show complete article


‘Tomorrow is on’ – UWE DUETTMANN photographs the smart #1 campaign

“The all-new smart #1 stands for the restart of the smart brand and showcases the DNA of our Sensual Purity design philosophy. It’s grown-up, cool and embodies beauty with smart solutions – making it not only new but also fresh and enchanting. Our latest smart #1 has the potential to turn smart into a leading design brand.” says Gorden Wagener, Chief Design Officer of Mercedes-Benz AG.

Uwe Duettmann photographed the campaign for the new smart #1.

“The brand identity of the smart #1 is shaped by a new design, new technology and a new approach, making the vehicle an urban companion. Just like the smart brand itself, the design language invites drivers to connect with the car on a personal level. This is done using progressive exterior design elements such as concealed electric door handles, frameless doors and a floating halo roof that drivers would not expect on a car in this category – with new details to explore at every angle. The interior is also designed to push boundaries – particularly with its space to footprint ratio and its 4.270mm length, 2.750mm wheelbase and 19” inch rims, creating an impressive interior space with an enhanced 360° view.” we read on the smart website.

Since the birth of the brand in the 90s, smart has continuously pursued the vision of exploring the best solutions for the future of urban mobility. In 2019, smart Automobile Co. Ltd. was officially established. With a forward-looking ‘China-Europe dual-home’ global development strategy, smart is committed to developing into a world-leading, premium, all-electric automobile technology brand. smart has recently completed a comprehensive renewal of its brand, products, and business model. Next-gen, all-electric product development is led by the smart R&D team, with the Mercedes-Benz global design team responsible for vehicle design, and the product portfolio now expanded into further market segments. The new smart #1, which recently celebrated its world premiere, was launched in 2022 and is sold in China, Europe and other markets. To ramp up its global operations, smart has established marketing and sales centers across China and Europe.

GoSee : duettmann.com
11.04.2023 show complete article