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News // 30 News by Uwe Duettmann

UWE DUETTMANN photographs the new VW TIGUAN – chock full of intelligent tech and plenty of design highlights – for advertising agency Grabarz & Partner

“The new Tiguan demonstrates what it means to keep reinventing oneself. Which is underscored by its progressive design. From its powerful proportions, to the dynamic front with its precise lines or the pronounced shoulders, the expressive silhouette further emphasizes its strengths: innovative power, sovereignty and uncompromising functionality.”

Uwe Düttmann photographed the new TIGUAN in an eclectic mix of different characters and diverse locations to create a lively photo spread. The agency was Grabarz & Partner with AD Jan Stempfle and CD Matthias Preuss.
12.05.2021 show complete article


UWE DUETTMANN photographs BMW’s new THE 4 convertible!

“A new form of freedom: With its independent, progressive aesthetics and elegant interior, the new BMW 4 Series convertible is like an exceptional phenomenon that overcomes all limits. The agile driving characteristics of the convertible guarantee sporty dynamics and underline its extraordinary strong desire for individual independence,” is how BMW introduces THE 4, which UWE DUETTMANN staged in his visual language.

This photo spread, as in previous series, combines artistic image compositions with a fine selection of colors and trendy styling to reflect the character of the BMW brand.
11.04.2021 show complete article


UWE DUETTMANN stages the new VW Golf Variant for DDB in his typical Vibrant Power visual language

UWE DÜTTMANN teamed up with DDB (CD Mahmoud Fathy and AD Marco Lemcke) to photograph the new GOLF VARIANT and create motifs which appeared across Germany and online. The photos were, of course, created in the Vibrant Power visual language to ensure consistent color worlds and remain true to the line. Front and center, as in earlier work, are people and their activities in order to convey a feeling of liveliness.

The Golf Variant is now more digital, more dynamic and more versatile. It comes equipped with even more space in the interior and plenty of room for the entire family or even large pieces of sports and recreational equipment. The hazard warning function is standard and supports the driver with useful information, including warnings about construction work or rescue vehicles. With the optional Easy Open function, all you have to do to open the luggage compartment lid is move your foot under the rear of the vehicle. Further information on the model is available via VW.
19.03.2021 show complete article