Team Norway Shines in Adidas’ New Olympic Collection, and I am delighted to be part of this campaign and make the photo shoot for Adidas. The new Olympic collection is designed for the Norwegian team for the World Athletics Championships, Tokyo 2025. I made an Adidas Photo Shoot with the Norwegian international team in Oslo in Norsk Friidrett Studio. More photos here

About the Adidas Photo Shoot with the Norwegian International team:
Pre-Production for Adidas Shoot
The Production company told me the photo shoot will be in Askøy, Norway, with x7 members of the national track & field team. Athletes will arrive in kit, no wardrobe or HMU needed. But later they changed the plan to shoot in Oslo.

The Concept
To showcase the landscape-inspired Norway kits, I photographed key athletes in a studio set styled with clean colors that evoke the icy archipelago setting.
The backdrop was clean, white colourama lit with diffused, light blue tinted lighting. I used blue gels to light the... more